Valley View I & II

13331 Preston Road,
Dallas, TX 75240

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Additional Info

Previously operated by: General Cinema Corp.

Functions: Storage

Nearby Theaters

General Cinema Valley View Ad

This General Cinema theater in the Valley View mall opened in 1975 and was closed on January 5, 1992. Although the box office was on the ground floor, the theaters were one level below in the basement. After closing the space was occupied by a radio station and the building was demolished in May 2019.

AMC opened a 15-screen theater in this mall on May 14, 2004, but in a different location (it has its own page on Cinema Treasures).

Contributed by Bruce Calvert

Recent comments (view all 9 comments)

Mike Rogers
Mike Rogers on September 21, 2011 at 2:17 pm

Hard for me to Believe some upstart Theatre chain like REGAL would bring down GCC.I have never been impressed with any Regal Theatre.But i am a GCC homeboy.Remember when it was AMC and GCC,the good old days.

rivest266 on August 3, 2015 at 11:56 pm

Better quality August 17th, 1973 grand opening ad in photo section.

CaptainRob on December 17, 2015 at 9:13 am

I worked as the Assistant Manager of this theater from April of 1990 to it’s closing in January of 1992. From the accident reports retained on file in it’s office. This theater had been open in 1972. And the GM’s sig on the report was none other than my future GM at the UA Prestonwood Creek 5. During it’s last few years as a dollar theater. It made it’s money off of one thing: Weekend Midnite showings of “The Rocky Horror Pictureshow”. We even managed to sell out the 500 seat auditorium a few times. That was alot of toilet paper and toast to clean up.

CaptainRob on December 22, 2015 at 8:05 am

Just to add that I went by Valley View Mall recently and walked around. This mall is now a huge collection of art galleries. The AMC theater on top is almost dead. I took what will probably be the last pictures of the former GCC Valley View. This mall is reportedly scheduled to come down in the next month or so. The theater’s space is currently being used for storage.

CaptainRob on June 26, 2017 at 5:57 am

The clock is now ticking down for the old Valley View. Demolition of the mall officially began this past Friday morning with a groundbreaking ceremony for the new development project and the tearing down of the parking garage outside of the theater and Dillards. The old Sangar Harris/Foleys/Macys building was torn down over the past few months.

Ninja_Project1 on January 26, 2018 at 11:56 pm

As of January 1st, 2018, demolition is currently on hold. Apparently it came down to investors backing out of the renovation project, thererfore, the mall’s structure sits partially demolished. The AMC Valley abide is still open.

Roy Jenkins
Roy Jenkins on February 28, 2018 at 10:25 pm

The Valley View mall site is a sad ugly picture now. I can remember the mall being built in the early 70’s to connect the already-existing Sears store to the new Sanger Harris, with its unique and beautiful mosaic facade. It was a fine mall of the era, and a great hangout through my teen years. I can remember seeing some of my first movies at the Cinema (Swiss Family Robinson, etc) when I was a child. Eventually, I got my first brief management stint there in 1983. It wasn’t a great theatre design (the lobby was sunken and far too tiny to accomodate lines at the concession stand), but the twin screens were larger than the ones at the muliplexes at the time, and good for seeing a “big” movie. If I were a billionaire, I’d buy up the site and turn the whole thing into a park and piss everyone off (except the nearby homeowners, of course). I don’t fancy the congestion and population density that will result from the “Midtown” community that is planned.

CaptainRob on September 20, 2019 at 6:58 am

Somebody beat me to it. Drove by last week to see that the theater along with most of the mall is now a huge pile of debris. All that’s left is the core food court are and other sections adjacent to the still open AMC Valley View. Looks really strange. I remember as a kid when just the Sears store was there. Now essentially all of it is gone.

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