New Theatre

According to the trade press, Mr. and Mrs. Jack “Eddie” Holt of the New Theatre refreshed the New Theatre renaming it as the Holt Theatre. Mr. Holt owned both the Wigwam and the Holt when he testified in 1952 before a committee trying to slap a 20% entertainment tax on the movie theater industry. Holt suggested that the tax could cause 70% of all theatres to close if such a tax were instituted partially due to both the onset of television and the fact that all theaters would lose money if not for concessions. Holt would first close the Holt Theatre that decade and then the Wigwam in 1959.