Asheville Pizza & Brewing Co.

Opened on December 21, 1973 with Walt Disney’s animated movie" Robin Hood" playing on both screens. The 925-seat Merrimon Twin Theatre was a very popular twin theatre in Western North Carolina. It was operated by Irvin-Fuller Theatres, who operated many screens in the Carolinas.

The Merrimon Twin Theatre opened "Jaws" to huge crowds making the biggest grosser for that Twin Theatre. Other long running movies that played there include "The Electric Horseman", "The Jerk" "Conan" and "Rocky III" for the first couple of weeks it looked like "Jaws" was back, with huge crowds attending. One thing I never could understand is that while all the other screens would have matinees daily on Mondays all of the Irwin-Fuller Theatres would not. Maybe someone knows why?

The Merrrimon Twin Theatre was a major player on Asheville until UA opened the first big multi-plex and like so many other cities the moviegoer that had supported the Merrimon headed to the Mall!

It became the Two Moons Brew and View in 1998, and in 1999 it was renamed the Asheville Pizza & Brewing Co. In late-2022 a second screen was added which screens classic & 2nd-run movies.

Recent comments (view all 29 comments)

Mikeoaklandpark on November 30, 2012 at 3:47 pm

I agree Chuck. It’s the same as what used to be Lowes Astor PLaza in nYC is now under the Best Buy theater showing aka

Arx on November 30, 2012 at 3:49 pm

Honestly, I don’t really care. Name it as you wish.

Mikeoaklandpark on March 26, 2013 at 3:09 pm

Informtaion needs to be updated this is a single screen theater not a twin.

Joe Vogel on March 26, 2013 at 3:49 pm

Also, per first comment by Arx on November 30, 2012, we’re missing the aka Two Moons Brew and View. The last line of the description also needs to be changed. Beerinator says that Two Moons opened in 1998 and changed its name to Asheville Pizza & Brewing Co. in 1999. Pubcrawler still has this page, placing Two Moons at the theater’s address, and the earliest customer review dates from October, 1998. This theater has been a movie and beer joint for about fifteen years.

raysson on January 17, 2014 at 10:14 am

I have the original ads for the grand opening of the Merrimon Twin Theatre from December 21,1973.

raysson on May 8, 2014 at 4:28 pm

THEATRE HISTORY:

1973-1990 Irvin-Fuller Theatres

1990-1995 Roth Theatres

Mikeoaklandpark on January 30, 2022 at 6:31 pm

Now showing first run movies

50sSNIPES on June 24, 2022 at 12:14 pm

The Merrimon Twin opened on December 21, 1973 with Walt Disney’s “Robin Hood” on both screens, which were listed as both “North” and “South” theaters.

ncmark on January 19, 2023 at 10:18 am

Recently added a second screen and is showing classic and second run movies on it. First run movies continue in the original larger auditorium.

rivest266 on April 3, 2023 at 3:37 pm

Grand opening ad posted.