Capri Theatre #1

404 Division Avenue S,
Grand Rapids, MI 49503

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Additional Info

Previous Names: Nichols' Theatre, Rivoli Theatre, Uptown Theatre

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Located to the north of downtown in a district now named Medical Mile. This was a neighborhood house located on Division Avenue at Wealthy Street. The 540-seat Nichols' Theatre was opened on January 22, 1914. On July 21, 1918 it was renamed by 1922 Rivoli Theatre. Following a refresh it was renamed Uptown Theatre on August 12, 1933. Seating was listed at 450.

The Uptown Theatre closed on April 3, 1960 with Vera Day in “Woman Eater” & “Fred MacMurray in "Face of a Fugitive”. It reopened as the Capri Theatre #1 on September 3, 1965 with Jayne Mansfield in “Promises, Promises” (the uncut version). It was closed on June 16, 1968 with Pat Barrington in “Agony of Love” & “For Love or Money”. It was destroyed by an arson fire early the next day. The remains have since been demolished. The operator moved the business to the Burton Theatre.

Contributed by Chuck

Recent comments (view all 4 comments)

Joe Vogel
Joe Vogel on December 2, 2011 at 12:35 pm

404 Division Avenue South is the address listed for a house called Nichols' Theatre in the 1916 Grand Rapids Directory, and for the Rivoli Theatre in the 1922 directory.

rivest266
rivest266 on February 26, 2024 at 12:51 am

Newspaper listings for the Uptown Ended in 1958

rivest266
rivest266 on February 26, 2024 at 7:27 pm

Reopened as the Capri Theatre #1 on September 3rd, 1965 and closed in 1968 after a fire. The owner moved to the Bruton theatre.

dallasmovietheaters
dallasmovietheaters on September 28, 2024 at 9:54 pm

George C. Nichols, operator of the Superba Theatre, decided to create a new theater from the ground up. The Nichols Theatre launched January 22, 1914, a 540-seat theater designed for photoplays. On July 21, 1918, the venue was renamed as the Rivoli Theatre under new operators. In 1929, the Rivoli was converted to sound to remain viable.

Frank Kleaver took on the venue and, after a refresh, it was rebranded as the Uptown Theatre on August 12, 1933 with Cary Grant in “Gambling Ship” and “Be Mine Tonight” supported by a Pathé newsreel and a Mickey Mouse Cartoon. It closed on April 3, 1960 with Vera Day in “Woman Eater” and Fred MacMurray in “Face of a Fugitive.”

It reopened as the Capri Theatre #1 on September 3, 1965 with Jayne Mansfield in the uncut version of “Promises! Promises!” The Capri closed on June 23, 1968 with Par Harrington in “Agony of Love” and “For Love or Money.” The theatre was torched early the next day permanently ending its run.

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