Strand Theatre
402 E. 4th Street,
Waterloo,
IA
50703
402 E. 4th Street,
Waterloo,
IA
50703
2 people
favorited this theater
Showing 6 comments
The September 27, 1919 issue of The American Contractor said that bids would be taken about October 1 for construction of a 60x155-foot theater building at 4th and Mulberry Street in Waterloo. Architect M. B. Cleveland had drawn the plans.
Local architect Mortimer B. Cleveland also designed the Plaza (later Orpheum) Theatre in 1914.
Grand opening ad:
Found on Newspapers.com
The Strand Theatre is listed at 402 E. Fourth Street in city directories from 1921 through 1978. It had the longest run under a single name of any theater in Waterloo, and the longest run of any Waterloo house but the Palace/Waterloo, which operated from 1914 to 1982.
The March, 1921, issue of Iowa Engineer said that the Strand Theatre in Waterloo had opened in January of that year.
Here is a June 1975 ad from the Waterloo Courier:
http://tinyurl.com/yf2k6oz
Just visited this location last week and it appears that it is still standing, just encased in a marble and slate skin. It is now occupied by 4 Oaks of Waterloo.