Santa Clara Theatre
956 Franklin Street,
Santa Clara,
CA
95050
956 Franklin Street,
Santa Clara,
CA
95050
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It opened as the Casa Grande theatre on November 1st, 1927, and reopened as the Santa Clara theatre on June 4th, 1938. Listings ended in 1965. Grand opening ads posted.
I would like to know how if it’s true or false that this theatre was not scheduled to be demolished with the downtown in the 60’s. Also why the hell is it so difficult to get pictures of what it looked like inside the theatre.
I worked at the Santa Clara Theater from 1961-June 1963. Mr. Jenkins was the manager at the time. The Usherette’s wore brocade uniforms and carried flashlights to assist patrons in finding a seat. My favorite part of the job was getting to see movies I probably would not have seen. My least favorite part was having to approach “necking” couples and tell them we had a hands off policy. I also remember priests from the University of CA coming to “screen” movies before recommending to students. All and all a great experience.
That’s the Santa Clara theater I know and saw movies on a regular basis. It closed down around 1963 because of the urban renewal project, which turned out to be a complete failure.
There sure have been a lot of theatres lost in cities due to urban renewal.Nice photo posted by Lost Memory.Thanks Babcock.
I can confirm Harvey Amusement still owned the theater in 1955. I believe they owned it until it was demolished in 1963 as part of an 8-block urban renewal project. The photo posted by Ken Mc is from “Santa Clara” by Bea Lichenstein, the Images of America, Arcadia Publishing. Page 116. Margot Warburton owns the image.
Boxoffice of July 30, 1938, reported that the Harvey Amusement Company and Gerald Hardy had acquired the Casa Grande Theatre in Santa Clara, and would spend $20,000 renovating it. The house was expected to reopen in August as the Santa Clara Theatre.
Here is a photo circa 1950s:
http://tinyurl.com/nd4njx
The Santa Clara was originally called the Casa Grande, when built in the 1920s.