Teatro Victoria

rivest266 on March 29, 2021 at 5:59 pm

English-language ad

Found on Newspaperarchive.com

dallasmovietheaters on June 13, 2015 at 12:08 pm

One of the most important theaters of Texas was Teatro Victoria running more than 45 years opening November 25, 1946 as a Spanish language theater specializing in Mexican cinema. Air conditioned at the start, the theater was such a success that at the end of February, owner Ramon Ruenes would remove the stage adding 200 seats. Knowing that his audience wouldn’t necessarily read the local newspaper, Ruenes spent many hours in a van with a megaphone announcing the double-features. The Ruenes ran a number of theaters in the Rig Grande Valley including the Ruenes Drive-In in Brownsville. The theater shuttered in 1993 but the low-priced theater entertained generations of people in the area. Its Manley popcorn machine found a new home with the Brownsville Historic Association and the building still stands and — as of the 2010s — still had its projectors.