Vogue Theatre

226 Third Avenue,
Chula Vista, CA 91910

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Additional Info

Architects: Frank Hope, Jr.

Styles: Streamline Moderne

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News About This Theater

The Vogue Theatre

Opened on January 19, 1945 with Don Ameche in “Happy Land” & Bob Haymes in “Swing Out the Blues”. The Vogue Theatre was in operation until July of 2006.

Contributed by Steve Covault

Recent comments (view all 22 comments)

Aaron on March 18, 2013 at 12:03 am

All this time I had no knowledge of it closed until today I did a Google search. It was a great theater back in 2002 it had great prices for admission and I watched Spirit Stallion Of The Cimarron on the HUGE screen with an old fashioned BIG red curtain that opened up to show the movie. Bring it back!

SanDiegoNative77_98 on August 29, 2013 at 12:03 pm

I saw Star Wars for the first time in 1980 at the Vogue during its third release. The trailer for The Empire Strikes Back was shown before the start of the film.

SanDiegoNative77_98 on September 4, 2013 at 9:27 am

This theater outlived the nearby and NEWER Plaza Bonita 6 and Sweetwater 6 (later 9) theaters in operation!

Chris Utley
Chris Utley on September 4, 2013 at 8:39 pm

Went here a couple of times while visiting family.

Gregory May
Gregory May on September 19, 2013 at 7:24 am

We used to ride our bikes there in the ‘70s. They had a deal where you could get a free 2nd tub of popcorn. You brought up your tub, and they they’d mark it on the bottom to indicate the tub had been filled-up twice. We kids, would go around the theatre looking for unmarked tubs, and go up and get a free tub of popcorn! LOL Ahhh the memories!

P1SimonBarSinister on August 22, 2014 at 9:27 pm

I miss this theater. Every week they would play 2 or 3 movies for $2.50 50 cents more if you want a recliner. $2.50 for large popcorn $2.50 for large drink both with a free refill. Nachos for $2.50 which was better than the big name theater. A great bargain for $10.00.

P1SimonBarSinister on August 22, 2014 at 9:28 pm

There was a sign outside that the new Vogue was coming soon. But nothing has happened.

SanDiegoNative77_98 on November 17, 2017 at 8:17 am

I remember they even opened their own video rental service for a short time in addition to showing movies!

Ladybrite on December 20, 2017 at 6:12 pm

Growing up in the 50’s/60’s in Chula Vista meant going to the Vogue on the weekend. 25 cents bought you a ticket in for as long as you wanted to stay. Had my first kiss there. My sisters and I spent many a Saturday at that wonderful old theater. Mom would give us 30 cents so we could get a candy too. Later in the 70’s and 80’s, as an adult I can remember going there and enjoying the old theater with my kids. I also remember the popcorn refill. Such fun, such memories. I hope the plan to re-open as a restaurant/music venue pans out. I will be there.

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