Rainbow Theatre
503 Terrace Avenue,
Chama,
NM
87520
503 Terrace Avenue,
Chama,
NM
87520
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After serving for some time as a hardware store, Sandi and Ray Watson acquired the former Rainbow Theatre and converted the auditorium into a mini-mall and the former balcony area into residential space for themselves.
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Bryan Krefft
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Recent comments (view all 2 comments)
Recent picture posted in the Photo section.
Adding up the clips below, I would guess that for at least a couple of years after longtime owner Mike Kelly sold it, the Rainbow Theatre was reopened as the Lobo. Either that, or the Martinez family built a second Chama theater.
Boxoffice, Oct. 27, 1969: “Mike Kelly will not open up his conventional Rainbo (sic) Theatre in Chama, N. M., for the winter, as he has done in the past”
Boxoffice, June 18, 1973: “Mr. and Mrs. Frank Martinez are aiming for an early fall opening of their new Lobo Theatre in Chama, N.M. The new theatres will have a varied house policy, with some Spanish-language product being spotted throughout the monthly programs.”
Boxoffice, Jan. 14, 1974: “Sun International … “Instinct for Survival” also had a single-night booking at the Lobo Theatre, Chama”
Boxoffice, May 29, 1978: “Word was received here (Denver) of the death of Mike Kelly, who was a veteran in the field of exhibition. Kelly had operated the Rainbow Theatre and the Chama Drive-In in Chama, N.M., up until the time of his retirement from the business some years ago.”