Hermosa Beach 6 Theatres
1617 Pacific Coast Highway,
Hermosa Beach,
CA
90254
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The AMC Hermosa 6 opened November 18, 1988 in the Hermosa Beach Pavilion located on Pacific Coast Highway. The theatre featured a concession stand as well as a cafe that served various coffee drinks and pastries. The two largest auditoriums seated close to 350 each. All six theatres were equipted with SDDS - Sony Dynamic Digital Sound.
This theatre, when booked with good product, was moderately busy. However, competition with the busier Mann Manhattan Beach 6 Theatres meant sharing product. Coupled with lack of foot traffic (the Hermosa Beach Pavilion was mostly empty - the only other tenants were an arcade and a beauty supply store), declining attendance was inevitable.
AMC rebranded the theatre "Art Plex" towards the latter portion of it’s life span in an effort to draw the independent and art film crowds. This proved to be unsuccessful as well and the theatre closed in the late-1990’s. The entire Pavilon was closed for remodeling and reopened featuring a fitness center where the theatre once stood.
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Recent comments (view all 10 comments)
I saw “Mr. Baseball” here in the early nineties. This mall always has bad luck no matter how many times they remodel it.
Most of these small theatre complexes did not last. The late 90’s brought larger Stadium Style seat theatres that audiences embraced.
Here is a July 2008 photo:
http://tinyurl.com/6kn449
Hum drum, no frills 80’s era AMC plex. Went here about 3 or 4 times maybe (I used to work down the street).
The AMC Hermosa Beach opened on Nov. 18th. 1988. During the opening day they held a classic film festival and had penny popcorn and dime cokes.
The films shown at the festival:
“The Bridge on the River Kwai"
"Casablanca"
"From Here to Eternity"
"Gentlemen Prefer Blondes"
"High Noon"
"Mutiny on the Bounty (1935)
"North By Northwest"
"The Quiet Man”
Brix Cafe is now closed. That location is the kiss of death.
I worked here from 1991 to 1993. Always very slow during the week. Weekends were fairly busy. Desmond was GM for a while, the place went downhill when he left. Mgr Heidi Dean was a nightmare.
“The Rocketeer” was presented at the AMC Hermosa 6 in 35mm Dolby Stereo beginning on Friday June 21, 1991.
November 18th, 1988 grand opening ad in photo section.
Grand opening ad from the Pilot: AMC Hermosa 6 opening Fri, Nov 18, 1988 – 37 · News-Pilot (San Pedro, California) · Newspapers.com