Malco Mall Twin
4201 North College Avenue,
Fayetteville,
AR
72703
4201 North College Avenue,
Fayetteville,
AR
72703
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Grand opening for the Northwest Arkansas Plaza was March 2, 1972 and Malco Theatres Circuit was ready to go with its third Fayetteville twin theater in just two years. The first was the Malco Twin Cinema I & II and the second was dividing the thirty year old U•ARK into a two-screen complex. And, finally, was the Malco Mall Twin Cinema I & II launching along with Sears, J.C. Penney, Dillard’s, Woolworth’s and The Boston Store. Seating in the identical auditoria were for 210 each or 420 total. The glass-front lobby had its entrance from the side of the plaza and said to be decorated in a Spanish style. Automated equipment set the masking, opened the curtains, dimmed the lights, and started the film. Its opening films were “The Cowboys” and “$.”
An incredible survivor, Malco operated the Mall Twin for more than 37 years closing on June 17, 2009. A remarkable run with the Malco circuit concentrating on the expansion of the Razorback theater across the street which was undergoing a major expansion to 16 screens. The Mall Twin property taken over by Gymnastic Joe’s which as of the mid-2010s was still going strong and still had one of the Malco’s curtained-screens.
One of the theater’s auditoriums is now being used as a music venue called the Showcase that will also screen locally-produced and independent films, according to this article: View link
This theater has indeed become a gynmasium; the story is here:
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They actually operate the Razorback 12. The cinema 6 is no longer open.