2830 Samuell Boulevard,
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Previously operated by: Phil Isley Theaters
Architects: Raymond F. Smith
Firms: Pettigrew & Worley
Styles: Streamline Moderne
Previous Names: Major Theater
Located in suburban East Dallas, this originally opened as the Major Theatre in 1947. It was built for Phil Isley Theatres Inc. Interior decorations were by R.V. Churchill, and a feature of the seating was the provision of double ‘lovers’ seats on the aisles of the balcony and a 24-seat cry room located on the left of the projection booth at balcony level.
It was renamed Lido Theatre in 1965 when it went over to screening adult movies. After closing an attempt was made to convert it condominiums or loft apartments.
A colorful and unique stand alone theatre was sacrficed in the process. It had a large marquee with "Lido" spelled out with unusual white letters on both sides on a red background with a large decorative tower on one side and lots of lighting and neon.
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