North Valley Plaza 3
2255 Pillsbury Road,
Chico,
CA
95926
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Additional Info
Previously operated by: United Artists Theater Circuit Inc.
Functions: Church
Previous Names: UA Cinemas I, II, III
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When opened as the UA Cinemas I, II, III on August 4, 1972, this was Chico’s first multiplex theatre. On November 14, 1992 it was renamed North Valley Plaza 3. It was closed on July 5, 1998, part of the gradual withdrawal of the United Artists chain from Chico, a market it had dominated for decades. The former North Valley Plaza 3 has been somewhat altered and now houses a church.
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Recent comments (view all 4 comments)
As can be seen in the photo at the Butte Bible Fellowship website, this rather plain and boxy 1970s-style former triplex has been altered (no pun intended) at one end, so it looks like a church, but the theatre’s original entrance is recognizable around the corner.
The August 28, 1972, issue of Boxoffice Magazine said that United Artists had opened its U.A. Cinemas I, II, and III on August 4 that year.
The UA Cinema I-II-III held its open house on August 3rd, 1972, and its first movies the next day. Grand opening ads posted.
This was renamed North Valley Plaza cinemas in November 14th, 1992, and closed on July 5th, 1998, as everyone went to the newer Cinemarks.
UA North Valley Cinemas 10 07 Jul 1998, Tue Enterprise-Record (Chico, California) Newspapers.com