MGM Oxford Street
16 Oxford Street,
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Previous Names: Classic 1-2-3-4 Oxford Street, Classic 1-2-3-4-5 Oxford Street, Cannon 1-2-3-4-5 Oxford Street
This elegant building located at the Tottenham Court Road end of London’s busy Oxford Street was built in 1927 as one of the Lyons Corner House restaurant complexes. Originally the site housed the New Oxford Theatre (which has is own page on Cinema Treasures).
The cinema’s were built in the basement of the building and opened on 22nd December 1977 as the 4-screen Classic 1-2-3-4 Oxford Street. "Sinbad and the Eye of the Tiger" opened the 323 seat Classic 1, "The Hiding Place" opened the 234 seat Classic 2, "Death is Childs Play" opened the 184 seat Classic 3 and "Wizards" opened the 228 seat Classic 4. The entrance to the cinemas was through a narrow door at the extreme left (west side) of the building and had a vertical name sign and a canopy over the entrance. In early-1978 a licenced bar was added for the convenience of patrons.
Classic 5 opened on 23rd August 1979 with only 76 seats and intitially projection in this screen was by 16mm prints.
The Classic generally showed first-run movies, together with all the other first run houses. It was taken over by the Cannon Group in May 1982 and re-named Cannon Oxford Street. In the late-1980’s it was taken over by and re-named MGM. It closed on 11th May 1994 playing 1. "Ace Ventura-Pet Detective", 2. "Deadly Advice", 3. "Backbeat"(matinee)/"Kalifornia"(evening), 4. "My Father the Hero", 5. "The Pelican Brief".
The space was then converted into retail use to expand the Virgin Megastore which occupied the rest of the building. Virgin was re-named Zavvi in early-2008. Zavvi closed in early-2009, and in 2011 work began to convert the entire building into a Primark clothing store.
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