1422 Market Street,
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Architects: Edward Bates Franzheim
Previous Names: Coronet Theater
A prominent movie house in Wheeling, West Virginia, the Rex Theater was opened in 1915.
On August 30, 1924, the new Paramount Zane Grey western epic “Wanderer of the Wastelands” opened. It was the first western feature picture to be shot entirely in the two strip Technicolor process. Cost was subsidized by Technicolor which allowed Paramount technicians to do the filming using proprietory equipment to prove that the process was easy to employ.
The camera used a prism splitter after the lens to allow two strips of film to be exposed at once, one with a green filter, one with a red filter. The two strips were developed and mated with adhesive to form one thicker strip.
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