Pickens Theater
301 1st Street South,
Reform,
AL
35481
301 1st Street South,
Reform,
AL
35481
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McArthur And His Son Opened The Pickens Theatre On July 3rd, 1942 With Robert Preston In “Parachute Battalion”.
The earliest mention I could find for a theatre in Reform was the 1937 Film Daily Yearbook, when a venue called the Reform was first listed, with no seating capacity. The following year, the Reform was listed with 898 seats, which I believe a typo, in 1940 the listing gave 150 seats. The 1944 edition has the name changed to the Pickens but the 150 figure for seating stayed the same until at least 1947. I haven’t access to the 1948-50 editions, but in 1951 it was listed as seating 400.
Looking at the two pictures recently uploaded, from 1952 and 2016, it appears this building is not demolished, but still standing and being used for another purpose. Maneuvering around in Google Earth confirms that at least in 2016, the auditorium was still standing.
Address is 301 1st Street South. The building now houses a chiropractic office.