Granada Theatre

Newspaper listings ended in 1981

Schine opened its Spanish-themed Granada Theatre on February 22, 1927 with John F. Gunnerman, Jr. at the organ and an assortment of photoplays.

I remember being on the bus going to grammar school and passing by Granada in the early eighties. I remember seeing the ROCKY HORROR PICTURE SHOW the marquee and how many weeks it was play there. I was try to find out when it closed.

What really helped to kill this theater was lack of adequate parking. Basically, it had no lot at all, leaving patrons to ferret out street spots in a area with popular restaurants.

It’s proximity to the State University of New York at Buffalo helped to keep it running while it’s nearest competition, the Amherst, had tons of parking in a shopping mall and was only about a half mile away.

Another nail in the coffin was when the University Student Union decided to convert a lecture hall in their building into a 35MM theater. Despite objections from the local theaters, the film fanatics that were in charge managed to get a pair of Simplex E-7's
from a closed local theater and install them. The hall was actually built to accommodate such a thing, with the fire shutters already in place on the projection booth. Actually, it was technically quite spiffy, also installing a Century 4-channel magnetic stripe unit with 3 huge Voice of the Theater speakers behind screen and wall mounted units in theater.
The trick was, you had to be a student to get tickets – thereby allowing them to book popular films as well as foreign ones. Since the hall was originally called the Norton Conference Hall, it became known as the Norton Conference Theater – but not being a legit house, you won’t find it listed anywhere.

I inspected and ran their films for many years — which involved encountering things not normally associated with your average projectionist work:
Frequently they would somehow exhume prints that hadn’t been run in decades (like Moby Dick) that would barely make it through one or two showings (it’s fun to watch the film outside the sprockets peel off in long strips while it’s running!).
The machines were old and would periodically break down. It’s very difficult and borderline dangerous to tell a hallway full of stoned kids that they can’t see “Gimmie Shelter” due to technical problems (I ran an entire day on one machine, bringing up house lights every 20 minutes to change reels — pre platter days — now it’s pre digital download days — OH MY!) …. and YES, the arc housing got REALLY hot!!!
Then there was the infamous run of ‘2001’ – a favorite of the stoners. A popular audience thing was to lay on the stage with their feet up against the screen and trip out during the light show portion — one showing a guy appeared at the booth door claiming that the film was taking the wrong direction, but if he could get at the projector he could correct the course and save everybody. They carried him out of the building screaming and ranting………
I won’t say everyone was under the influence, but I think you could walk up the light beam from the screen to the booth!
Yet this was not as bad as the day the Black Student Union invaded the theater during a screening, jumping on stage and announcing that ‘2001’ was a racist film and they were shutting it down — and that’s exactly what they did by ripping down the screen, kicking in the speakers, charging the booth and ripping the 2 reels of film out of the machines and stealing them. Luckily they didn’t kick over the arc machines. Upon learing that MGM was taking legal action to get the film back, they decided it wasn’t that racist after all and returned them.

AH, THE GOOD OLD DAYS……..

But I digress —–

The Amherst Theater survived by dividing itself into 3 theaters – the Granada was not so fortunate (if one can call such survival tactics ‘fortunate’) and eventually went x-rated before the wrecking ball finally arrived. From it’s extremely small entrance on Main St., I’m sure many people never knew of the fantastic interior and superior management and projection of that 60’s-70’s period.

DianaD got it right: it was INDEED a time when the movies were a big deal – and had her dad been running it today, I’m sure it’s booking of ‘Avatar’ in 3-D would have been the best anywhere!

Your dad was in Boxoffice magazine in September 1972:
http://tinyurl.com/ycfw9v9

This was truly an amazing theater that had the audacity to run films most mainstream houses avoided. Some of this boldness came from its proximity to the University of Buffalo, some from its superb equipment.

While most older, converted theaters managed to fit their screens inside an original prosenium arch, the Granada’s screen ran literally from wall to wall. The original arch was left intact behind said screen, and could actually be seen upon demolition if one was willing to poke around in the ruins.

Aside from the Cinemiracle presentation of “Windjammer”, probably their most audacious booking was the 1963 Russian version of “War and Peace”. This was the first Russian film shot in 70mm 6-channel sound and cost $100 million at the time (about $700 million today)! It’s extreme running time of 7 to 8 hours required running it in 2 parts on different nights. Not exactly a house moneymaker at the time..

As time went on and multiplexes took over, this theater was finally reduced to running light porn films from 16mm xenon projectors — I know because I was a projectionist at the Norton Conference Theater on the U.B. campus when the Granada owners tried to hire us to run these films. (No, I didn’t take the job – Playboy was good enough)

Really, a sad end to such an adventurous theater ——–

Phone number 1960: PArkside 7746

The original ToddAO projectors were installed in 1957 for a moveover run of Around the World in 80 Days after it played at the downtown Century. These machines were moved to the Eckel in Syracuse for the opening of Sleeping Beauty in February 1959. The Granada played Windjammer in CineMiracle at this time and later installed another pair of ToddAO projectors.
There were 5 Schine theatres equipped with Norelco 70mm projectors: The Granada, the Monroe and Riviera in Rochester, the Eckel in Syracuse and the Strand in Lexington, Kentucky.
I was friends with George Stein, head of projection and sound for Schine. He supervised all of those installations. He’s been gone for many years.

View link

This website also shows a picture of the Granada.

I attended UB, and must have driven past the remains of this theatre literally hundreds of times. It was easy to see that the building had some theatrical history, and I had always wondered what it was. It’s nice to know. By the way, the facade is much more attractive than the photographs make it look.

http://www.pbase.com/kjosker/image/28216201

This is the link for the Granada today.