Plaza 1 & 2
1400 Altamont Avenue,
Rotterdam,
NY
12303
1400 Altamont Avenue,
Rotterdam,
NY
12303
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Opened by Hellman’s Theatres on December 26th, 1973, taken over by UA in 1974-1989 and closed in 1993. Grand opening ad posted.
I managed this for a short time around 84-88, shortly after United Artists decided to go manager / operator. While I was there we went from full price to $1.00 tickets showing older movies. We did okay selling tickets and quite well in the concessions. I remember Fred as great guy to work with, but hated changes. He was completely against the upgrade to the platters and didn’t believe it would work. After a few hundred miles of film on the floor we got the bugs worked out. It was a great place to work and if anyone remembers me, please contact me. Jim reed
I filled in as manager of this theater in the summer of 1988 — its last stint as a first-run house. In 1989-1990, UA sold the place to (if I remember correctly) Bob Shannon, who showed independent films. Shannon was likely the last operator before the place was demolished. While there, I met a wonderful man by the name of Fred Brush. Fred, who kept the projectors in running order, was over 80 and had worked as a projectionist since the time of hand-crank projectors (literally). One of the major industry magazines (can’t recall the name) did an article on Fred around this time.