Regal Cinemas 10 at Berkshire Mall

123 Old State Road,
Lanesboro, MA 01237

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CTCrouch on August 17, 2021 at 2:06 am

In hindsight, this theatre was little more than a run of the mill 80’s era multiplex, attached to an equally average mall. However, when it opened, everyone was thoroughly impressed and it became the defacto movie going destination of choice overnight. The area’s classic single screens were all long closed by then, having ended their runs in extreme disrepair and subpar service/bookings; the cinema center multiplex was never exactly a first rate operation, just the only local option. So, I suppose almost anything would seem impressive to the market at that time. None the less, this theatre had the latest in sound & projection, new seating (which was drastically better than the cinema center), big chain booking power, and standardized corporate operations quality (as opposed to the somewhat amateur operations everyone had been accustomed to). Add the new mall on to that and it felt like a big deal. Of course, with the mall having gone into decline/closed and the theatre never having been significantly remodeled to keep up with the times, this cinema’s glory days are long passed now.

rivest266 on March 17, 2019 at 3:54 pm

This opened on September 30th, 1988. Grand opening ad posted.

MrDJDude on January 27, 2010 at 2:19 am

I saw Star Trek: Nemesis and Bruce Almighty here. Unimpressive and bland, with small, shoebox theaters.