Madison Theatre
113 Martin Luther King Jr Boulevard,
Madison,
WI
53703
113 Martin Luther King Jr Boulevard,
Madison,
WI
53703
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The Orpheum was listed at 115 Monoa [sic] Avenue in the 1914-1915 American Motion Picture Directory. It’s likely that it presented movies as well as vaudeville from early in its history. Orpheum circuit houses in smaller cities typically operated as combination houses by the mid-1910s, as it was more profitable than two-a-day vaudeville shows in such places.
The correct address, for google map placement should be
113 Martin Luther King Jr Blvd, Madison WI 53703
The 1936 ad is at http://en.calameo.com/books/0002479282a5dabfbf768
march 27th, 1923 ad is at http://en.calameo.com/books/000247928bbd79f7d3516
There was an “New Madison” theatre that opened on November 18th, 1936
I just remembered that the theatre was definitely a Rapp and Rapp because it is cited in a newspaper article from the Champaign Daily Gazette dated March 17, 1914 announcing the construction of the new Orpheum theatre in Champaign. The article states, “The plans for the new theatre were prepared by C.W. and George L. Rapp, architects of Chicago. The Rapps who make a specialty of theatre designing. They are the architects of the beautiful Majestic theatre in Chicago and have planned several theatres for the Finn & Heiman company, include (sic) the Orpheum theatre in Madison, Wisconsin…”