Brillion Theater
110 S. Main Street,
Brillion,
WI
54110
110 S. Main Street,
Brillion,
WI
54110
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Additional Info
Previous Names: Auditorium
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Built on the site of the Milwaukee Opera House which dated from the 1880’s. The Auditorium was opened on August 18, 1916. It converted to sound movies in 1929 with a screening of Bert Lytell in The One Wolf’s Daughter". It was remodeled and renamed Brillion Theatre in 1939. It was closed in December 1959. The Brillion Theater became a furniture store. By 2010, it was in use as a photography studio. By early-2024 it was vacant and ‘To Let’.
Contributed by
Ken McIntyre
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Recent comments (view all 2 comments)
This entry began as the Auditorium Theatre which was in Brillion at least since 1914. In 1929, manager Joe J. Ecker converted the Auditorium to sound movies choosing Movietone over Vitaphone. In 1933, Raymond Pfeiffer purchased the Auditorium but the State of Wisconsin closes it very briefly 1935 with Pfeiffer still in charge.
In 1939, Pfeiiffer does an extensive remodeling of the theatre with all new signage renaming it the Brillion Theatre. Likely on a 20-year lease, the Brillion ceases operation in December of 1959 after numerous ownership changing.. It’s offered for sale and was eventually repurposed for other retail operations.
Vacant and for rent as of Aug 2023.