Crossroads 12 Theatre

2450 Crossroads Boulevard,
Waterloo, IA 50702

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cdogg on October 6, 2018 at 1:13 pm

In the Fall of 2018, replaced all seating with DreamLounger reclining seats in all auditoriums. The Ultrascreen auditorium features heated seats.

rivest266 on January 25, 2018 at 2:15 pm

10 screens on August 17th, 1990. Ad in the photo section.

rivest266 on January 24, 2018 at 3:54 pm

Grand opening ad:

Found on

Joe Vogel
Joe Vogel on August 15, 2017 at 4:16 pm

The August 9, 1971, issue of Boxoffice reported that the Crossroads Cinema I and II in Waterloo had recently been opened by St. Cloud, Minnesota-based chain Cinema Entertainment Corp.. The original house seated 540 in Cinema I and 460 in Cinema II. Cinema Entertainment then operated 14 theaters in Iowa, Minnesota, and North Dakota.

Trolleyguy on April 13, 2016 at 1:27 pm

Now has Dream Lounger reclining seats in the Ultrascreen auditorium.

Chris1982 on November 19, 2014 at 12:31 am

This is now operated by Marcus Theatres website

rivest266 on July 24, 2012 at 2:16 pm

The grand opening ad has been uploaded here.

rivest266 on July 24, 2012 at 2:12 pm

This opened as a twin on July 16th, 1971. Expansions: four cinemas on August 23rd, 1979, seven screens on July 31st, 1987, 10 cinemas in 1990 and 12 screens in 1999.

rodmo71 on June 22, 2009 at 5:19 pm

It has the distinction of being one of the few mall theaters that is not attached to the mall! I remember many a hot summers and cold winters trudging across the parking lot to JC Penny to wait for my mother to pick me up.