Royal 3 Cinemas

33 Central Avenue SW,
Le Mars, IA 51031

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Related Websites

Threeraus Entertainment (Official)

Additional Info

Operated by: Threeraus Entertainment

Previously operated by: ACX Cinemas, Main Street Theatres, March Bros. Theaters Inc.

Architects: Henry A. Raapke

Functions: Movies (First Run)

Previous Names: Royal Theatre, Royal Twin Theatre, Royal T III Theatres

Phone Numbers: Box Office: 712.252.1777

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News About This Theater

Royal 3 Cinemas

The 600-seat Royal Theatre was opened on September 14, 1914 with a production of “The Mascot”. It was remodelled in October 1939 to the plans of architect Henry A. Raapke. It was twinned in 1969 and a third screen added in 1996. It was originally operated by March Bros. Theaters Inc. and later March Theatres. J & J took over operations in 2005. It was closed in 2009, and was renovated and reopened in early-2012 by Main Street Theatres. For a while there was a Hollywood Video store in the lobby of the theatre. By 2021 it was operated by ACX Cinemas, but they had moved out by 2022 It is now operated by Threeraus Entertainment.

Contributed by Chuck

Recent comments (view all 11 comments)

kdavis on January 13, 2010 at 4:28 pm

According Sanborn Fire Insurance maps, the Royal Theater dates to at least 1923.

CSWalczak on November 1, 2010 at 3:57 pm

There are plans underway to restore and reopen this theater:

TLSLOEWS on November 1, 2010 at 5:09 pm

Thanks,Great looking theatre.

Mike Rogers
Mike Rogers on November 2, 2010 at 10:38 pm

Impressed with one-sheets on display.

CSWalczak on January 25, 2011 at 2:36 pm

An article about the renovations that are underway:

dallasmovietheaters on March 5, 2016 at 7:52 am

1916 ad posted in photos

Trolleyguy on April 14, 2016 at 10:36 am

Operated by Main Street Theatres. Updated website link:

Joe Vogel
Joe Vogel on May 1, 2017 at 7:48 pm

The Royal Theatre had recently changed hands, according to the January 29, 1916, issue of Motography:

“Carl Noltze of Cleghorn has purchased the Royal theater at Le Mars from George Toppings. The Royal will be managed by Mr. Harding, who will continue to run pictures as the regular program, but other shows and sporting events will also be staged.”

rayman29 on October 8, 2022 at 11:00 pm

ACX is just a new name of Main Street. Either way, i don’t think they own the Royal anymore but not sure.

50sSNIPES on January 10, 2024 at 11:28 am

The Royal Theatre opened its doors on September 14, 1914 with a live presentation of ‘The Mascot" led by the Boston Ideal Opera Company and the theater’s 6-piece orchestra led by Mr. Niles. The 60x100ft theater originally housed 600 seats, and was first operated by the Royal Amusement Company. It would eventually screen movies shortly afterward. The March Bros. chain took over the Royal in 1934 from Dudley C. Scott. The Royal was remodeled in October 1939 and again in July 1967.

In June 1969, the Royal Theatre was twinned, causing its capacity to downgrade from 600 to 385 (with 275 seats in Screen 1 and 110 seats in Screen 2). Screen 1 featured stereo sound, while Screen 2 originally featured mono sound until August 1988 when stereo sound was installed inside Screen 2 during a major upgrade which featured updates to both projection, screen covers, and sound systems.

A third screen was added in September 1996 causing another remodel. Screen 1’s capacity was yet again downgraded from 275 to 110, while Screen 2 remains the same. Screen 3 featured 150 seats and stereo sound. Because of Screen 3’s addiction, the total capacity of the theater stands at 370 seats.

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