Plaza 3 Cinema
300 Main Street,
Keokuk,
IA
52632
1 person favorited this theater
Additional Info
Previously operated by: Eisentraut Theatres, Kerasotes Theatres
Previous Names: Plaza Cinema
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News About This Theater
- Dec 14, 2010 — Theater closed by AMC will reopen in Keokuk with new management
- Nov 15, 2010 — AMC closing the Plaza 3 in Keokuk
From what I found on the Plaza Cinema, it opened in 1971 as a single screen and was owned by L & M Amusement Co. In the late-1980’s it was taken over by Kerasotes Theatres and was twinned. Sometime in the early-1990’s another screen was added making it a triplex. From what I found it is the only theatre in Iowa that was operated by Kerasotes.
The independent Eisentraut Theatres chain took over in December 2010. It was closed on March 16, 2020 due to the Covid-19 Pandemic. It was announced in June 2020 that the theatre would be permanently closed.
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Recent comments (view all 9 comments)
This theater was acquired by AMC when it bought most of Kerasotes theaters, and they renamed it the the AMC Plaza 3. AMC will be closing it as of November 28, 2010: View link
According to the article, this cinema originally opened as a single-screen in the late 1960s.
This theater will be reopened by Eisentraut Theatres on December 10, 2010: View link
There’s an embedded video tour of the place (from YouTube) on Eisentraut Theaters' website. It’s not easy to see why AMC decided this place wasn’t in their model: it’s the type of theatre they abandoned running in the 80’s even though it probably still does well (although the margins aren’t nearly what they’d be at a 24-plex). Despite the fact the owner of the chain has expressed some bizarre and controversial views on this site a few years ago – I wish the operation well for the sake of the community.
Funny official video is at
View link
John- You should come spend an afternoon with our family.. we’re the epitome of bizarre. ;) Keokuk is a fantastic community and has been great to us! Looking forward to many years in Iowa! Go Hawks!
Cary Eisentraut
To Chuck1231, Actually The Building The Theatre In The 500 Block Of Main Was Called The WARWICK BUILDING. It Had Been The Offices Of The Old CONSTITUTION-DEMOCRAT NEWSPAPER. The Theatre Opened In The Building Was Operated By THE BAKER-DODGE THEATRE COMPANY Circa August, 1916.
The August 24, 1970, issue of Boxoffice said that that the L & M Circuit was planning three new theaters in Iowa, all to be located in shopping centers that were being developed by Matthew Buckshaum.
The 400-seat, single screen Plaza Cinema in Keokuk’s Keosippi Plaza Shopping Center (now River City Mall) was to be located at the south end of the enclosed mall, adjacent to the entrance of a Montgomery Ward department store (now a Dollar General store.) A Christmas Day opening was planned.
Eisentraut Theatres closed after showtimes on March 16, 2020 due to the COVID-19 pandemic that closed it and theatres around the globe. On June 12, 2020, the management made the decision to permanently close the theatre becoming another of many theaters closing permanently during the pandemic.