Thruway 1 & 2

310 S. Stratford Road,
Winston-Salem, NC 27103

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Showing 1 - 25 of 27 comments

raysond5366 on May 25, 2023 at 8:44 pm

A lot of 70mm presentations played first run at Winston-Salem’s Thruway Theatre during the late 1960’s and early 1970’s when it was a 780 seat single screen ULTRAVISION theatre.

MSC77 on April 27, 2023 at 6:21 pm

A chronology of Winston-Salem’s 70mm presentations has been published. The Thruway gets several mentions in the article.

MSC77 on April 18, 2023 at 12:06 pm

The overview lists a seat-count of 950. However, grand-opening newspaper coverage lists 780 as the seat count of this venue in its initial single-screen configuration. “New Thruway Theater Will Open Tonight,” Winston-Salem Journal, February 20, 1969, p27.

Anyone familiar with this theater know which figure is correct?

rivest266 on April 10, 2023 at 5:00 pm

Reopened with two screens on June 17th, 1977, with a marathon showing of “For the love of Benji” and “A Bridge Too Far”. Grand opening ad posted.

TonyF on October 3, 2014 at 7:52 am

You might be the guy that wouldn’t let my Buddy and me in to see Porky’s because we were only fifteen. I had to wait for the beta.

raysson on May 22, 2014 at 1:04 pm

I have the original ads. Contact INDIANA JONES AND THE TEMPLE OF DOOM did not play first-run at Winston-Salem’s Thruway Twin Theatres.

Winston-Salem and Greensboro were absent from the 70mm-6 Track Dolby Stereo engagement presentations of “Temple of Doom”. Only Raleigh and Charlotte upon its opening on May 24,1984 were the only two cities in North Carolina that presented “Temple of Doom” in 70mm.

“TEMPLE OF DOOM” played first-run at Hanes Mall Cinema on 2 screens on May 24,1984. It did not play at the Thruway.

raysson on May 22, 2014 at 12:58 pm

June 1,1984…..

“STAR TREK III:THE SEARCH FOR SPOCK” was the Thruway’s only 70mm-6 Track Dolby Stereo presentation in the Carolinas. The film played first-run in its largest auditorium seating 600 for its Triad Exclusive.

raysson on October 10, 2013 at 8:41 am

Opened on February 16,1969 as a single screener with a seating capacity of 600. Named the THRUWAY THEATRE or THE THRUWAY ULTRAVISION THEATRE

Second Auditorium opened in 1977 with a seating capacity of 350,and was renamed the Thruway 1 & 2 under ABC Theatres.

Carmike Cinemas closed this theatre in 1994.

raysson on October 10, 2013 at 8:38 am


1969-1971 Wilby-Kincey Corporation/Paramount Theatres

1971-1978 ABC Southeastern Theatres

1978-1987 Plitt Southern Theatres

1987-1991 Cineplex Odeon/Plitt Southern Theatres

1991-1994 Carmike Cinemas

mmvonr on August 27, 2013 at 11:08 am

I was the manager after Mr. Mumford

ArtH on October 16, 2012 at 8:34 am

To SteadyRed805: Yes, the capsule is still there. It’s 50 years: the opening date is set for Feb. 14, 2019. I wasn’t at the dedication in ‘69, though I saw the plaque during many a Saturday Kiddie show there. I hope to make it down to Winston on that date myself.

raysson on April 10, 2012 at 9:39 am

TOP GUN played here in DOBLY STEREO IN 1986.

raysson on April 10, 2012 at 9:38 am


Winston-Salem: Thruway 1 & 2

Charlotte: Park Terrace

These were the only two cities within North Carolina that was given the 70MM exclusive engagement showings.

raysson on April 10, 2012 at 9:36 am


Raleigh: Cardinal 1 & 2

Fayetteville: Bordeaux Triple

Charlotte: Park Terrace

Greensboro: Terrace

Winston-Salem: Thruway 1 & 2

raysson on April 10, 2012 at 9:31 am

filmbooks: from your comment on august 7,2010; STAR WARS played at the Parkview Twin first-run on June 16,1977. It was one of five exclusive engagement running of the film playing here in the Carolinas,and one of them was here in Winston-Salem. Other cities within North Carolina didn’t get the film until July 1,1977.

About it’s re-release: The Thruway was not one of the cinemas that played STAR WARS as a re-release. The re-release of the film STAR WARS played at two theatres in Winston-Salem from July 21,1978 until September 1,1978. There are listed below:

-Reynolda Cinema 1 & 2 -Parkview Twin -Bright Leaf Drive-In(Mount Airy) *I have the information.

chipcook on February 10, 2012 at 6:31 pm

February 14, 2019, is the open date:

SteadyRed805 on November 20, 2011 at 11:58 am

I graduated from NC school of the arts in the summer of 79. Which put me about 5 years older than the author. I remember being there that day in 1969 when they planted that time capsule. I don’t remember it as being the opening of the theatre, which it very well may have been, but as an 8yrs old I was fascinated with the concept of how old I would be when it was opened. Strangely enough, I think that it was a 45yr capsule, because I think that the open date is 2014. Neither my older sister nor mother remembers the event as it held little interest for them, but for me it was a foundation stone. I live in California now and for the past 32 years, but I would gladly fly to Winston-Salem to view the opening if anyone will confirm its existence and open date which I remember being inscribed on a copper plaque.

raysson on November 14, 2011 at 11:42 am

The Thruway Theatre opened on February 16,1969 with the Steve McQueen feature “Bullitt”.

Speaking of “The Godfather”,that movie didn’t play at the Thruway. It played at the Reynolda Cinema.

Mike Rogers
Mike Rogers on May 25, 2011 at 10:54 am

Irwin Mumford was managing here June 3 1983.

Joe Vogel
Joe Vogel on April 9, 2011 at 3:02 am

Arby is correct about “Bullitt” being the first movie shown at the Thruway Theatre. According to the book “Winston-Salem,” by Molly Grogan Rawls, the house opened in February, 1969.

Arby on April 5, 2011 at 8:52 pm

I think the first movie I saw at the Thruway was Bullitt with Steve McQueen. It seems like this might have been its first movie. Never one to pass on 70MM, I also remember seeing Indiana Jones and the Temple of Doom here.

filmbooks on August 7, 2010 at 7:14 am

I saw Star Wars at Parkway Twin, but worked at Thruway many years later on and off. I sold an ungodly number of tickets to Top Gun in the summer of 86. Loved working with that group and especially loved the Tron machine in the lobby!

Element02 on March 20, 2010 at 3:55 pm

I saw the movies ‘The Hand That Rocks The Cradle’ and ‘Jungle Fever’ at this theatre in the early 90’s with my dad. Probably not very appropriate choices for a kid, but oh well, fond memories all the same.

Coate on February 11, 2010 at 8:09 am

The Winston-Salem first-run engagement of the original “Star Wars” was not at the Thruway; it was at Parkview Twin. Perhaps, Chip, you’re recalling seeing it at Thruway during one of its many re-releases.

chipcook on February 11, 2010 at 6:48 am

I grew up with this movie theater, and clearly remember going to see Star Wars (A New Hope), plus Empire Strikes Back and Return of the Jedi. I remember when ROTJ came out opening day, the line to get in was wrapped all the way around the building.

I saw many other films from the 1980’s besides the Star Wars Trilogy at this theater. I also remember many snow days spent watching movies here, when not much else in town was open. Seems like this theater closed in the later 1980’s when Market Place Six opened. Now Market Place Six is closed! The plaque indicating the time capsule is still present today.