Phillips Plaza Theatre
3611 Philips Highway,
Jacksonville,
FL
32207
3611 Philips Highway,
Jacksonville,
FL
32207
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Closed or stopped placing ads in 1983.
Reopened as a twin cinema on December 25th, 1975. Another ad posted.
Opened on January 27th, 1967. Grand opening ads posted.
The August 10, 1966 issue of Motion Picture Exhibitor ran this item about the future Plaza Theatre:
When I worked for EFC in Jacksonville during the early 1980’s, the Plaza was still operating. It was managed by Kent Theatres, and also served as their Corporate Headquarters.
I took a picture today: http://i77.photobucket.com/albums/j54/Treadwell_Jay/plaza_zpsg4jrjcns.jpg
The Google streetview is looking across the street from the theater. “Turn around” to look across the parking lot at the theater building.
Gosh….I’m not feeling the love here! Did either of you ever make it to this theater before they twinned (and ruined) it? This theater was enormous! A huge screen. Great place to see a movie. I remember the comfortable chairs, and the walls that were paneled with dark mahogany wood (they used to tout that in the advertisements.) It really was an upscale theater in it’s day.
Saw Star Wars there in 1977. At that time there was no entry via the mall interior, entrance was outside. For many years there was an old locomotive on display nearby at the mall entrance, with easy access for curious/playful kiddies like me.
By the early 90s it was a Radio Shack, then years later a rock climbing place, the rock wall where the screen used to be. YMCA bought it and kept the rock wall. Around 2010 YMCA closed, and last I checked it was a climbing place again.
Roughly around 2000 the mall was converted to an open-air arrangement and switched from retail to business office space.
The Plaza Theater was located in Phillips Highway Plaza, a non-descript early enclosed mall. That stretch of Phillips Highway (US 1 in South Jacksonville) had been something of a wasteland at least since I-95 opened, even though I-95 was only a few blocks north. I assume the Plaza was an attempt to promote development in that area, but it wasn’t successful; that area is still dumpy.
The theater was an early example of a non-downtown first-run theater. It opened in the late-50s or early 60s. There was nothing ‘neighborhood’ about it; if you went there, you drove.
The Plaza Theater’s box office and entrance were inside the mall, something unusual at that time. The theater itself was large for a new theater of the time, and thoroughly undistinguished in design and architecture.
For a while, at least, the Plaza got some first-run movies. I recall seeing the Burton-Taylor-Zeffirelli ‘Taming of the Shrew’ there in 1967. The last movie I recall seeing there was “Earthquake” in 1974: the huge bass speakers that created the special rumbling effect were set at the back of the steeply raked aisles, and you had to walk around them to get to the lobby.
This one won’t have many mourners.