Elm Theatre

220 N. Elm Street,
Greensboro, NC 27401

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rivest266
rivest266 on April 16, 2023 at 5:43 pm

Grand opening ad:

Paramount theatre opening

Article from Dec 20, 1931 Greensboro Daily News (Greensboro, North Carolina)

rivest266
rivest266 on April 16, 2023 at 5:39 pm

Correction: It was renamed “New Theatre” on April 12th, 1932 after Wilby-Kincey complained and Parasina on April 21st, 1932 and Criterion on May 22nd.

rivest266
rivest266 on July 31, 2012 at 2:56 pm

This opened as Paramount on December 21st, 1931 and renamed Criterion in 1932 when Wilby Kincey complained. It was renamed Elm on June 29th, 1948. Grand opening ads for the Paramount and Elm uploaded in this theatre’s photo section.

raysson
raysson on November 14, 2011 at 7:52 pm

Wasn’t this theatre called “The Cinema”?

raysson
raysson on February 13, 2009 at 7:21 pm

FYI: The Criterion Theatre was one of several Downtown Greensboro cinemas that was the subject of the famous civil rights protests that emerged during the 1950’s and 1960’s. The theatre was about two blocks down from the famous Woolworth’s Department Store where the sit-in began at the height of the civil rights movement.