Juliar Theatre
505 Broadway,
Baraboo,
WI
53913
505 Broadway,
Baraboo,
WI
53913
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When my family lived in Baraboo (1940’s), the Juliar Theater showed the fancy Hollywood movies — the ones in TECHNICOLOR. The Al Ringling Theater had Saturday Cowboy matinees in black & white — Roy Rogers’s movies finally began in color. My grandmother, Susie Gollmar, used to give me a quarter and let me walk 4 blocks for movies and popcorn. I was 6 or 7 then. I am great-great grand daughter of Mary Magdalene Juliar Gollmar.
The January 16, 1939, issue of The Film Daily ran this somewhat belated item it its “Theater Openings” column:
John J. Flad & Associates, the architectural firm founded by J. J. Flad at Madison, Wisconsin, in 1927, is still in operation as Flad Architects, now headquartered in Atlanta and with branches in Madison and four other cities, though they don’t appear to be designing theaters these days.(January 16, 1953) Two Baraboo Theaters Sold to New Milwaukee Company
The Al Ringling theater, “America’s Prettiest Playhouse” since 1915, has been sold with its sister theater, the Juliar, to a new Milwaukee corporation, Baraboo Theaters, Inc., by Henry E. Ringllng.
Purchase price for the theaters was announced at more than $150,000. The Al Ringling theater, when it was completed in 1915, cost $100,000.
The corporation which bought the theaters also operates theaters in Richland Center, Boscobel, Elroy, and Black River Falls. It is headed by Jacob Eskin, president of the Eskin Theater Management Co., Milwaukee.
The Al Ringling theater was built by Albert Ringling, an owner of the Ringling Brothers circus. It seats 834, and at the time it was built was one of the largest and finest theaters in a city of its size in the country.
The Juliar, a much smaller theater, was completed in 1938 by Henry E. Ringling, in memory of Mrs. Selome Juliar Ringling, mother of the Ringling brothers.
The Al Ringling theatre originally was built for legitimate theatre, or as an “opera house.” It was converted to a movie theater later. It is still used for area theatrical performances.
Famous actors who have visited the theater during the time it was an opera house include Lionel Barrymore and Charlotte Greenwood.
Henry E. Ringling, Wisconsin Republican national committeeman, was in Washington for the inauguration Thursday and could not be reached for comment.
(August 30, 1993) The city of Baraboo has agreed to buy the aging Juliar Theater on the city’s square for possible razing and use as a parking lot for the county courthouse and the downtown area.
Last week, the city council voted to buy the building for $27,400 from Al Ringling Theatre Friends, which plans to use the money to continue renovations on the Ringling Theatre.
The Juliar is adjacent to other property recently purchased by the city for parking. (Wisconsin State Journal)
Life’s too short’s entry on the Al Ringling Theater, Baraboo, Wisconsin site on January 7,2006 thinks that the Juliar Theater might have changed it’s name and had 2 screens. Anyone know anything about that?
The Juliar opened on Feb. 10, 1939. There were 407 seats. The theatre also boasted a “cry room” upstairs near the projection booth. The sound proof room had seven seats. The interior was in tones of rose and ivory with carpets of deep henna rose and seats of a lighter shade with ivory trim.