Reel Joy Theatre
217-219 Broadway,
King City,
CA
93930
217-219 Broadway,
King City,
CA
93930
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There was a Reel Joy Theatre operating in King City at least as early as 1922, when the December 9 issue of The Music Trades said that a Fotoplayer had been placed in the house by the San Jose branch of dealers Sherman, Clay & Company
Here is a 1984 photo:
http://tinyurl.com/yavsgtv
Here is a 1981 photo:
http://tinyurl.com/djkwz7
Boxoffice magazine reported a complete renovation of the theater in January 1938, under the direction of owner Alvin “Ike” Hables.
I wonder if it had a photo-player like the original Soledad Theatre did, two towns north in the Salinas Valley?
When old buildings across the street from the Reel Joy were being demolished to make way for the complex which houses the modern cinema, one wall was uncovered which had a painted sign which advertised “Reel Joy Theatre Photoplays”, with an arrow pointing at the theatre across the street. I didn’t have a camera with me, and next trip through, the building (and sign) were of course gone. It was then that I concluded (correctly) that the Reel Joy had to date earlier than its moderne signage would indicate. Photos in several books on Monterey County history include photos which show the Reel Joy’s original facade. It was fairly plain, with a rectangular marquee canopy.
An usherette remembers:
http://tinyurl.com/yr2vja
I was just in King City yesterday to tune a pipe organ in a local church. The facade of the Reel Joy and its marquee are intact and doing well. The building is still used as an ethnic grocery store.
The Reel Joy was operating as early as February, 1928, when it was mentioned in the 2/11/1928 issue of Exhibitor’s Herald and Moving Picture World.
The magazine Architect and Engineer, issue of February 1938, reported that work had begun on a remodeling of the theatre, to plans prepared by Oakland architects Miller & Warnecke.