Trans-Lux Modern Theatre
625 Madison Avenue,
New York,
NY
10020
625 Madison Avenue,
New York,
NY
10020
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March 14th, 1931 grand opening ad uploaded here.
Linkrot repair: The Trans-Lux Modern Theatre illustrating an ad for Carrier air conditioners in the March 7, 1936, issue of Boxoffice.
This theatre is listed as open in the 1937 Film Daily Year Book.
By the 1970’s the Schraffts gave way to L'Orangerie a belle-epoque style restaurant that tried to capitalize on the tremendous popularity of Warner LeRoy’s Maxwell’s Plum, further east. What was the name of the Trans-Lux house that succeeded the Modern?
A view of a Trans-Lux Modern Theatre was featured in an ad for Carrier air conditioners in Boxoffice Magazine, March 7, 1936. I think it’s the same theater seen in the two exterior photos linked in ken mc and Warren’s comments. If this theater closed in 1933, Carrier must have been using an old photo of it. It’s possible that the ad had already been in use for a few years and Carrier was just too cheap to have a new one created.
Here is a 1931 photo:
http://tinyurl.com/5dorsv
Was it ever anythiong but a newsreel theatre?
Was this ever anything other than a newsreel theatre?
Is the Trans-Lux East (1963-1979) not listed yet?
I should’ve stated that “The building in which the theatre was located occupied 617-627 Madison…” This is according to the C/O mentioned by lostmemory.
Here’s another photo of the theatre’s exterior:
http://www.ebay.se/viItem?ItemId=7519931641#photo
The address of this theatre appears to have been either 617 Madison Avenue, New York, NY, 10022 or 41 E. 58th Street. (I’m not sure on which street the entrance was located.)
The theatre actually occupied 617-627 Madison, 37-41 E. 58th Street, and 36-54 E. 59th Street.