Plaza Cinema

751 Black Horse Pike,
Turnersville, NJ 08032

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dallasmovietheaters
dallasmovietheaters on September 5, 2024 at 4:49 pm

Such things may not matter too much but the phrase above, “Nonetheless, the cinema survived on this format until it closed on April 20, 2002” is off by ten years (and, technically, more).

The theatre showed 95% mainstream Hollywood fare from May 10, 1972 to 1981 under Platt Showcase Theatres Circuit and then Milgrim Theatres with only a few midnight adult titles. Platt was responding to the picketing that dogged the theater under previous owner Countryside’s X-rated policy.

Under new operators, it returned to X-rated fare in 1982. The Plaza actually returned to the format / policy referenced above only for a little over a year.

Then in the Summer of 1983 it switched to racier, unrated “XXX” films - for the first time - under most likely a subleasing deal. Unrated XXX films are actually a different format than X-rated porno chic films. It stayed with that format 19 years throughout the home video era - the longest period for this venue. And it stayed with the policy longer than most theaters did in the United States. An impressive run for a most unimpressive facility.

Again, probably doesn’t matter but there you have it.

dallasmovietheaters
dallasmovietheaters on September 5, 2024 at 11:49 am

Carrols Development opened its 400-seat automated mini-cinema in the W.T. Grant’s Plaza on October 6, 1971 with Jacqueline Susann’s “The Love Machine.” Its address was 751 Black Horse Pike. Countryside Theaters, Inc. takes on the venue running into major protests and an obscenity charge for showing X-rated film in February of 1972. The theater closes and reopens with second-run Hollywood fare on April 14, 1972 with neither protests or many customers. The theater closes soon thereafter. Platt Showcase Theatres takes on the venue on May 10, 1972 with first-run Hollywood films starting with Dirty Harry.

On July 30, 1982, it shifts to X-rated fare likely on a sublease from Milgrim Theatres. It then switches to unrated XXX films. With Grant’s long-bankrupt, the shopping center changes names to the Route 42 Shop Center. It found its audience as it would become one of the area’s longest running adult theatres. By the turn of the Century, there were just three adult theatres left in all of the Delaware Valley. But on April 30, 2002 at the end of a 20-year subleasing agreement and following a double feature of Avi Scott and Bobbi Barrington in “The Girl Next Door” and Briana Banks and Nikita Denise in “Up the Wahoo” it was over. The Plaza would remain empty until its demolition in 2008.

Econobiker
Econobiker on January 13, 2021 at 11:01 am

Lived in the area in the mid 1990s and it was a sketchy venue. I drove by but never went in because I think it was a $20 cover charge for entry.

Wish jim7788hitchcock could post the videos on YouTube for us to see

runusmc
runusmc on February 1, 2020 at 1:07 am

I would like to hear nursebrittany’s funny story re her and friends entrance into this theatre, if you have time to type details. Thanks

runusmc
runusmc on January 14, 2018 at 8:11 pm

Jim7788hitchcock, Are you able to replace your footage of The Plaza Theatre as both of the above links are broken? Thank you.

y2t23
y2t23 on August 14, 2008 at 10:37 pm

RIP Plaza Cinema – got torn down a couple months ago. it got replaced with some cement walkways and grass. i had lots of fun times with my friends goin into that place, it was really nasty

rave323
rave323 on November 12, 2007 at 10:26 pm

Man, that is a scary place to drive past still. I drove past it all the time as a teen ager, as it’s parking lot was a short cut to my girlfriend’s house. I also remember the protestes happening very weekend. Why has this not been torn down? I guess because there is really no need for the land. It has got to be one of the oddest locations for a movie theater- the back of a strip mall, where they dump the dishwater.

jim7788hitchcock
jim7788hitchcock on August 5, 2006 at 5:55 am

Here’s some more footage:
View link

jim7788hitchcock
jim7788hitchcock on August 5, 2006 at 5:48 am

I had lots of fun at the Plaza in the 1970’s. Saw several films there while it was still a ‘legitimate’ theatre. And I’m certain it hadn’t gone porno until at least 1978…I distinctly remember seeing “Jaws 2” there; I recall vividly walking thru a giant set of cardbord jaws as entrance into the seating area.
I went inside the theater a few years ago with my camcorder. Here’s the footage I shot:
View link

teecee
teecee on March 24, 2006 at 7:56 pm

Listed as part of Milgrim Theatres, Inc. in the 1985 International Motion Picture Almanac.

nursebrittany
nursebrittany on December 27, 2005 at 3:11 pm

this place lays completelt abandoned behind the kohls shopping center. this place looked very seedy, i have a funny story about me and a friend trying to go inside.

teecee
teecee on August 7, 2005 at 10:43 am

This person was obviously upset at the closing:
http://www.philadungeonsociety.com/oz_plaza.htm