Avon 42nd Street Theatre

133 W. 42nd Street,
New York, NY 10036

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Avon 42nd Street Theatre

Another of the single screen XXX theatres that were once the mainstay of Times Square. After closing in 1975 it went over to being one of the numerous electrical goods stores in the area. It was demolished around 2006, together with the rest of the block to build the new Bank of America tower.

Contributed by RobertR

Recent comments (view all 8 comments)

scottfavareille on June 13, 2005 at 8:34 am

Operated by the Avon chain, who ran numerous (mostly storefront) theaters in and around Times Square.

RobertR on October 4, 2006 at 7:26 am

“Behind the Green Door” made Marilyn Chambers a star. Here is that film paired with “The Resurrection of Eve” on a showcase run.
View link

Ed Solero
Ed Solero on November 17, 2006 at 8:41 am

There was also a nearby Avon on Love Theater (which I’ve seen alternately advertised simply as the Love Theater) just a few doors to the east from the Avon 42. Avon also ran porn at the formerly legit Hudson Theater on 44th Street as well as the Henry Miller Theater on 43rd. They also had an outlet on Seventh Avenue called the Avon 7.

A C/O for the Avon 42 seems to have been issued in mid-1971 with a maximum capacity of 222 persons all on the ground floor with projection booth at mezzanine level and toilets and lounge in the basement. A previous C/O indicates the theater was carved from the offices of a “loan brokers establishment” that had occupied from at least 1940. By 1981, a new C/O shows the place converted to a restaurant with offices above.

While the C/O capacity of 222 does not necessarily refer to number of seats, I think that’s a pretty fair estimate to enter at the top of this page.

Ed Solero
Ed Solero on November 18, 2006 at 9:55 am

Yes… I meant to come back here and post that. This building and all the adjacent parcels along 42nd Street and 43rd Street east to Sixth Avenue have been gobbled up for the enormous Bank of America tower that is now being constructed. These lots included the Henry Miller around the corner on 43rd, of which only the facade remains – heavily shored and awaiting re-use as the facade to a NEW theater to be included as part of the B of A project.

So, status should be changed to “closed/demolished” and seats can be entered as “222”.

Al Alvarez
Al Alvarez on February 15, 2010 at 7:33 pm

City pressure on landlords to double the rent forced the closing of the Avon 42 (live sex shows) and the Avon-At-The-Hudson (X films at the Hudson)to close down in 1975.

The Hudson X movies just moved over to the Henry Miller for several more years.

Ed Solero
Ed Solero on April 19, 2011 at 8:26 pm

Found this image of the Avon 42 at grindhousedatabase.com. Looks like it was stage shows only at this point. This is an image of the block from bridgeandtunnelclub.com that was taken in 2004 just before all these shops closed for demolition to begin. The Avon 42 was located in the building behind the sign that has the 133 W. 42nd address on it, it has a very shallow yellow awning at the roof line.

Also found this small photo on the grindhouse database site that seems to show the Avon 42 setting up shop at a different location – and showing films again. Marquee looks the same, but the building looks to be entirely different.

Al Alvarez
Al Alvarez on October 6, 2020 at 5:25 pm

rivest266, that ad is for the Avon on Love which I believe was the New Cinema Playhouse with a different entrance, and not this theatre.


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