Palace Cinema
27 Fore Street,
Trowbridge,
BA14
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Additional Info
Previously operated by: Albany Ward Circuit, Gaumont-British Picture Corp., Ltd.
Previous Names: Electric Palace of Varieties
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The Electric Palace of Varieties opened in 1914 by the Albany Ward Circuit. Taken over by Provincial Cinematograph Theatres(PCT) by 1920. Taken over by the Gaumont British Theatres chain in 1936, it was soon closed and demolished to allow a new Gaumont Theatre to be built on the site, which opened in November 1937(it has its own page on Cinema Treasures).
An old postcard pictures this theatre in the early-1930’s with a sign advertising “talkies” positioned over the entrance.
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Here is the old postcard I found of the Palace. The film on the poster appears to be “Young Woodley” from 1930 and stars Madeleine Carroll and Frank Lawton.
The Palace Cinema was opened in 1914 by the Albany Ward circuit. It had a seating capacity of 635. It was taken over in February 1929 by the Provincial Cinematograph Theatres circuit (who were later merged into the Gaumont British circuit).
The Palace was closed on 27th February 1937 and a new Gaumont Theatre built on the site (this too has now been demolished)
According to the plaque on Wetherspoon’s pub in nearby Park Street, Albany Ward first opened a cinema in 1910 in the former Hill’s Hall in Park Street. Part Street is to the left of the Town Hall (with the clock) seen in the photo above. See photos of the first Palace and the plaque.
Construction drawings of this Fore Street cinema can be found at http://www.wiltshireatwar.org.uk/story/albany-ward-cinema-pioneer/