Paris Theatre

243 Bourke Street,
Melbourne, VIC 3000

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davidcoppock on April 23, 2020 at 8:10 am

There was also theatre called My Fair Lady Theatre in Adelaide, when the movie was screened there(first movie screened there). After that movies run finished, the name was shortened to Fair Lady Theatre.

JohnHolloway on March 3, 2010 at 1:48 am

Naming these two cinemas “Cleopatra” and “My Fair Lady” was a loop-hole around (then) Melbourne City Council by-law that banned film advertising to be displayed above the awning of a cinema. Accordingly, both films were then able to be promoted with huge back-lit and neon flashing displays across the facade of the buildings, all in the guise of the theatre’s “name”.

atmos on March 3, 2005 at 7:09 pm

Actually,RobertR,there was another theatre here in Melbourne which when it first opened in December 1964 was called the My Fair Lady theatre for the screening of that film and then changed it’s name to the Palladium Theatre.These are the only two examples that I know of,but there were probably others.

RobertR on March 3, 2005 at 12:32 pm

It’s interesting about the theatre being named “The Cleopatra” for the run of the film. I wonder if any other theatre named themselve for the film?