Tower Theatre
1007 University Avenue,
Lubbock,
TX
79401
1007 University Avenue,
Lubbock,
TX
79401
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The Tower Theatre opened with Deanna Durbin in “It’s A Date”, along with a sidewalk broadcast over KFYO-AM 790 (now 790 AM and 95.1 FM), a broadcast from stage of Bernie Howell at the Hammond, an introduction of guests of honor on the main stage, an unnamed short subject and a feature program.
It was chosen for the opening road show engagement of West Side Story in Lubbock. Played there for many months.
August 22nd, 1940 grand opening ad in photo section
In the 1950s the Tower was a second-run theater, often showing double features. If you missed a movie at the Lindsey, State, Arnett-Benson, or the Village after usually only a one-week run, you could catch it at the Tower, and at reduced prices, too. Fifteen cents if you were under 12, which I was!
There is an opening day ad in this 1940 newspaper:
http://tinyurl.com/7yzylg
Many Lubbock theaters shown. El Capitan; Plaza; Clifton; Lindsey; Cactus; Westerner Drive-In; Corral; Broadway; Midway; Plains Drive-In; Arnett-Benson; Arcadia.
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From the drop-down box choose: Buildings-Commercial-Movie Theaters
Search theatre and drive-in and there are other arial shots of other drive-ins, etc.
ENJOY!
Correction; to view Tower Theater 1940 photos, type in word “tower” on above site.
There are nice 1940 Grand Opening photos on below site. Type in word “plaza”, then hit search,
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