Showcase Theatre
412 L Street,
Sacramento,
CA
95814
412 L Street,
Sacramento,
CA
95814
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Circa 1980, The Showcase showed double features of classic films, as at the Landmark-owned Shattuck Cinemas in Berkeley. The J Street Cinema mentioned above (called “The Old J”) focused on classic American films of the 1930s and 40s. I saw many films at both theaters. The Showcase once screened a marathon of classic movie trailers, and audience members received a certificate at the end.
Closed in 1969 and reopened on April 1st, 1970 by General Cinemas. Another ad posted.
Opened on January 7th, 1966. Grand opening ad posted.
I saw CABARET there in its first run.
The Lincoln was closed when I moved to Sacramento in 1962 and sat dormant for several years until it was remodeled (more like rebuilt as Joe Vogel says in the above comment) and reopened as the Showcase. It was a first run house for several years and played some exclusive runs of big pictures such as “Those Magnificent Men in Their Flying Machines”. Landmark took over later and ran it as a calendar rep house for several more years. It was a nice, comfortable place to see films that I hated to see close.
The anonymized comment from 2005 must be wrong about the opening date. Boxoffice Magazine’s issue of January 31, 1966, said that the former Lincoln Theatre was “…attracting good patronage as the bright new 800 seat Showcase.” The remodeling (actually more of a rebuilding, as the floor, back wall, roof and facade were all replaced) had cost $150,000 and had taken ten months. Virtually every appointment in the theater was new, and the rebuilt auditorium featured a stadium seating section at the rear. The architect was Vincent G. Raney, and the decorator was Homer Stertos of San Francisco.
Yet another good place for samurai movies in the late 70s.
I show the Showcase Theatre opening in 1953 with 800 seats. Closing date is shown as 1984.