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Ituna
Ituna commented about Ituna Theatre - interior (2005-2010) house lights up on Jun 20, 2011 at 5:11 pm

The purple seats in the front few rows were installed at some point prior to 2005 by the original owners of the theatre. The red seats in the remaining 2/3 of the theatre are original. The floor is painted wood, and the slope of the floor was originally dug out with horses and wagons with the help of local folks when the theatre was first built in 1946. The theatre showed its first movie New Year’s Day 1947, but it had a concert during Fall 1946 before its first movie showing. The floor has a small crawl space under it. The design and shape of the theatre interior makes for excellent sound within the theatre. If you stand at the front and speak quietly, a person standing at the back of the theatre can hear you. Behind the stage are the speakers, furnace, and storage, as well as a rear exit. The theatre also was upgraded in 2006 with a professional alarm system. A new aluminum roof was installed in 2007, although the raised back of the roof (above the screen) still has shingles, which have been redone as well.

Ituna
Ituna commented about Ituna Theatre on Jun 20, 2011 at 4:19 pm

The Ituna Theatre was sold in 2005 by the original owners to new owners. The new owners refurbished the concession and projection equipment from the original equipment that was still in operation. The new equipment included xenon projection, Dolby surround sound, a small digital projector for showing games and presentations on the screen, and a new “old fashioned” candy counter. The new owners also eventually replaced the theatre marquee with an upgraded style and new logo. The also continued to use the original neon “THEATRE” sign.

The theatre reopened under new ownership with the movie “Chicken Little.” The theatre had previously been running on a reduced movie schedule (three days per week) but the new owners eventually increased the play schedule to five days per week (Thursday – Monday). From 2005-2010, the Ituna Theatre saw a dramatic increase in attendance and revenue and also hosted a number of events including concerts, holiday parties, make-your-own-movie festivals, summer fests with town-based scavenger hunts, and private events such as birthday parties. People also enjoyed the great variety of speciality candies, tea, and roasted nuts, for which the theatre became known. In addition, the cast-iron kettle popcorn from the theatre was very popular for miles around. One man came into the theatre one day and said, “I just drove 60 miles for this popcorn!”

In 2010, the new owners had to move out of province and decided to sell the theatre. It was a good time to sell because revenues were at a peak, and the theatre was very popular. When no buyer initially stepped up, the owners attempted to make an arrangements with the local town authority to turn it into a community-run theatre, as so many other small-town theatres in Saskatchewan had become. The discussions were taking a long time, and, unfortunately, the theatre had to be closed. The theatre showed its final movie, “Shrek 4,” on the July 1st weekend in 2010 and was closed.

Over the summer, 2010, an offer was made to purchase the theatre for the same price as had been asked of the local town in order to turn it into a community theatre. The owners of the theatre decided to sell it to the new, private owners at the discounted price in the interests of keeping the theatre open and the business running. The new owners (now the third set of owners for the theatre) renovated the concession and entrance way to the theatre with paint, redid the carpets, and upgraded the bathrooms. They also made other changes to the theatre, in terms of concession offerings. As of Spring 2011,the theatre continues to show films but on a reduced schedule (usually Thursday – Saturday), and the new owners also have hosted a folk-singer concert.

The address of the Ituna Theatre is 407 Main Street, Ituna, SK