Regal Theatre 474 Hay Street, Subiaco, WA – 1951 – Quo Vadis Is On It’s Way –

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Regal Theatre 474 Hay Street, Subiaco, WA – 1951 – Quo Vadis Is On It’s Way –

Photo (Courtesy of Roy Mudge) features theatre owner PADDY BAKER (on the left) and Mr N.B.Freeman, Metro-Goldwyn-Mayer’s Australasian chief. The occasion is an MGM Trade Day held at the Regal Theatre during 1951. The foyer has been decorated with coming soon Quo Vadis banners.

QUO VADIS 1951 – MGM Distribution publicity for the film included a one-reel Technicolor short on “the making of…” and an enormous outpouring of stories and full-color ad inserts in major newspapers. A commemorative book, “one of the most elegant ever,” was sold in theater lobbies where the film was being road shown. MGM required increased admission charges. According to a pre-release article, all theaters had been instructed to prevent ticket scalping by having someone at each theater monitor sales of blocks of tickets for clubs and groups – Contributed by Greg Lynch –