Comments from dougeller

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dougeller
dougeller commented about Alps Cinema on Sep 2, 2016 at 2:46 pm

One other thing, Sol Abrams owned Alps after he retired. In his earlier career, he founded Beechwood Theatre across the street, one of the earliest integrated theatres in the south. The manager of Beechwood while I was at Alps in the nineties was Sol Abrams' nephew David.

dougeller
dougeller commented about Alps Cinema on Sep 2, 2016 at 2:24 pm

I managed Alps in the mid-late nineties and was projectionist as well. It was a quirky theatre, but fiercely proud of maintaining a traditional theatre experience. As Matt said, we started every production with the policy trailer (with Al and the management staff listed, and yes, everyone clapped for only Al). Sol Abrams (hence the name Abrams Alps Cinema) owned the theatre and insisted on a “production” every time we screened a print. So, we picked the music we played as patrons entered to match the feature as much as possible and kept the floor-to-ceiling curtains closed until the policy trailer started, then I flipped the switch to open the curtains and lowered the lights. Everyone loved the theatrical nature of it all. Its not something you found in “Mall” theatres. (That’s another thing. Sol insisted in the theatre spelling instead of theater) Patrons lined up outside to wait for the doors to open, which we only did about 30 minutes before the feature began. They filed in, paid $1 for an old school, roll ticket, handed it to me, I tore it in half and let them in to the lobby. When it was time to start the feature, I would hand over “ticket-tearing” to someone from concessions and head to the projection booth. We didn’t have a modern platter system. Instead, we had two 1936 Century projectors that had come from the old Strand Theatre on Main Street, with carbon arc lamp housings converted to use 3000w xenon bulbs. They worked on an automatic changeover system that, on occasion, failed and I had to manually start projector 2 and shut down projector 1 halfway through the print. The theatre had an 80ft throw from lens to screen. The sound system was 85db Dolby with all speakers in the ceiling and behind the screen. The storage room (“Candy room”) was house-right, just behind the screen. We served classic concessions. Popcorn was popped with coconut oil and Flavacol salt. Candies were Dots, Goobers, Raisinets, Haribo Gummibears, Junior Mints, Lemonheads, Milk Duds, Sno Caps, Sugar Babies, Sweet Tarts, Whoppers and Twizzlers. My favorite quote from Sol Abrams concerning the theatre is “You pay your buck, you take your chances.” Essentially reinforcing his policy of no refunds. My predecessor as manager was Mike Landers and my successor was Jim Bergen. I apologize for the stream-of-consciousness post, but I wanted to get as many facts in about alps during my time in as possible. There are many more, but putting them into a post is the wrong format. I wish there was a way to edit the cinema description.