The building was designed by Frederick Kiesler and originally called “film Guild Cinema” It opened in 1929 and used some innovative features such as a screen which adjusted in size and shape to counteract angular distortion and was originally planned to have film projected onto the walls and cieling. The original facade was an homage to the DeStijl movement that Kiesler was associated with, although it is difficult to see this now.
The building was designed by Frederick Kiesler and originally called “film Guild Cinema” It opened in 1929 and used some innovative features such as a screen which adjusted in size and shape to counteract angular distortion and was originally planned to have film projected onto the walls and cieling. The original facade was an homage to the DeStijl movement that Kiesler was associated with, although it is difficult to see this now.