Loew's Melba Theatre

Comfortably Cool commented about Loew's Melba Theatre on Jan 12, 2021 at 12:59 pm

Loew’s acquired the theatre in the summer of 1926, along with Frank Keeney’s Bedford and Bay Ridge Theatres, but kept the downtown Brooklyn site running as Keeney’s and marketed separately from the Loew’s circuit until a new policy could be decided for that increasingly competitive area. In the meantime, more than $100,000 was spent for interior and exterior changes…Contrary to a claim in the overview, the theatre never operated as Loew’s Livingston, though that name and also Loew’s Hanover were considered before Melba was finally chosen.