With two such different types of films as “Life Begins at 8:30” and “Tarzan Triumphs,” the circuit left it up to managers to decide which should get top billing in their areas. In the scheduling of double bills, there had to be a “main feature” because the last complete show of the day was expected to end with it. Experiments at reversing that order, if only on weekday nights, had proved unpopular.
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With two such different types of films as “Life Begins at 8:30” and “Tarzan Triumphs,” the circuit left it up to managers to decide which should get top billing in their areas. In the scheduling of double bills, there had to be a “main feature” because the last complete show of the day was expected to end with it. Experiments at reversing that order, if only on weekday nights, had proved unpopular.