I worked for United Artists Theatres (UATC) at that time. “Red Carpet”, “Blue Ribbon” and other such names were given to groups of theatres designated to play sequences of films from the various studios. Those names were used as “Mast Heads” in media advertising.
I worked for United Artists Theatres (UATC) at that time. “Red Carpet”, “Blue Ribbon” and other such names were given to groups of theatres designated to play sequences of films from the various studios. Those names were used as “Mast Heads” in media advertising.