Nice “exclusive” New York Times ad for “The Producers”. They used the cursive script logo for The Ziegfeld Theatre. I don’t remember ever seeing that in an ad. I remember the Walter Reade font that every one of his theatres used.
The Detective was not a moveover. It’s opened at both. Story: Sinatra handed Mia Farrow divorce papers on the set of Rosmary’s Baby. To get even Paramount opened Rosemary’s Baby opposite The Detective and kicked ass.
When “Star Spangled Girl” played the Ziegfeld in 1971, the house nut was $25,000 a week. Variety reported the total one week take of “Star Spangled Girl” was $1,000 by the time it hit showcase.
>>The marquee has had the signage changed to a color digital sign, but the framing around the digital unit is way too plain for 42nd St. – it needs more neon and color.<<
I agree. The 42nd Street grind houses switched to that bland silver border after have glitzy flashing lights for decades. Looked awful.
Interesting…the movie “Sometimes Sweet Susan” on the Rialto marquee, was, if I remember correctly, the film on the Lyric marquee in the movie “Taxi Driver”. “Taxi Driver” was filmed around the time the photo was taken. I wonder if the film was moved over to the Lyric for the “Taxi Driver” shoot.
This is not the first time the Loews State 4 was leased out. Several years back they leased it to (the now defunct) The Shooting Gallery to screen their films.
Where did you get that page from the NY Times? I used to look at them at the library, but can you see the page “without buying it” from the New York Times Online?
You’ll need to quickly freeze frame to catch this one. In “Midnight Cowboy” when Jon Voight is running down 42nd Street, you have a full screen of the front on the Lyric showing “Hang'Em High” with all the lobby displays.
There is a wonderful reproduction of The Mayfair in the new “King Kong”. Check it out as the mighty Kong rampages through Times Square!
Nice “exclusive” New York Times ad for “The Producers”. They used the cursive script logo for The Ziegfeld Theatre. I don’t remember ever seeing that in an ad. I remember the Walter Reade font that every one of his theatres used.
I believe the first movie at the (new)
Trans-Lux West was “For A Few Dollars More” in 1967.
Another odd booking line-up, three Bollywood films and the biggest blockbuster of the year…
1-Deewane Huye Paagal
2-Garam Masala
3-Harry Potter and the Goblet of Fire
4-Taj Mahal: An Eternal Love Story ( NR )
The Detective was not a moveover. It’s opened at both. Story: Sinatra handed Mia Farrow divorce papers on the set of Rosmary’s Baby. To get even Paramount opened Rosemary’s Baby opposite The Detective and kicked ass.
When “Star Spangled Girl” played the Ziegfeld in 1971, the house nut was $25,000 a week. Variety reported the total one week take of “Star Spangled Girl” was $1,000 by the time it hit showcase.
The Embassy 4 in the ad is not this Embassy Theatre. It’s the old DeMille Theatre, which was the Embassy 2-3-4.
With only two showings a night, do they really expect this place to break even?
Kind of an odd booking…“My Fair Lady” at an art house circuit.
From what I have read, RobertR has supplied a valuable wealth of information to this site. Keep it coming.
I’ll be in Massapequa in a week. I’ll stop by the Pequa, uh excuse me, the Lexus dealership and take a walk around inside. Just for the memories.
>>The marquee has had the signage changed to a color digital sign, but the framing around the digital unit is way too plain for 42nd St. – it needs more neon and color.<<
I agree. The 42nd Street grind houses switched to that bland silver border after have glitzy flashing lights for decades. Looked awful.
Interesting…the movie “Sometimes Sweet Susan” on the Rialto marquee, was, if I remember correctly, the film on the Lyric marquee in the movie “Taxi Driver”. “Taxi Driver” was filmed around the time the photo was taken. I wonder if the film was moved over to the Lyric for the “Taxi Driver” shoot.
Yes, I would love ‘em. Thanks!!!
One of the best, if not THE best marquees I’ve ever seen, especially when Oliver and Chitty were playing.
Last movie before the Loew’s State was twinned…“The Legend of Lylah Claire” with Kim Novak and Peter Finch. It came in after “Doctor Dolittle”.
Check out this all-hit line-up. No wonder this place is ready to become a Dunkin' Donuts, or whatever.
Maine Pyaar Kyun Kiya Romance (NR)
My Date With Drew
The Rising
Viruddh
Except for the seats and curtin, that’s the way it looks now as the Visitor’s Center.
EXHAUSTING is the perfect word for viewing all 112 pages…but I loved ‘em! Thanks RobertR!!
Loved the Ali-Frazier ad with Radio City Music Hall listed in a “showcase type” ad with other theatres. You never saw that before.
Looks like the musical “Times Square Church” is playing. I think “Legs Diamond” with Peter Allen was one of the last big shows here.
In the late 60s, the Forum 47th Street played lots of Paramount product:
Goodbye Columbus
The Odd Couple (after Radio City)
Ace High/Italian Job
Tropic of Cancer
Geez…are ANY of those theatres in that “Sound of Music” ad still around?
The Pequa ran “The Sound of Music” for the entire summer after it ended it’s run at the Rivoli (1967?).
Let’s see ‘em
This is not the first time the Loews State 4 was leased out. Several years back they leased it to (the now defunct) The Shooting Gallery to screen their films.
Hey Box Office Bill:
Where did you get that page from the NY Times? I used to look at them at the library, but can you see the page “without buying it” from the New York Times Online?
You’ll need to quickly freeze frame to catch this one. In “Midnight Cowboy” when Jon Voight is running down 42nd Street, you have a full screen of the front on the Lyric showing “Hang'Em High” with all the lobby displays.