Comments from terrywade

Thanks David, I hope they have nice dark Blue lights from behind when a movie is run.

This long closed cinema had 70mm put in but thy never used It.

This looks like It was a single large D-150 UA theatre that UA cut down the middle to make more money? The public suffered to watch a movie in a long narrow theatre. Plus you got to hear the sound from the next door cinema. Great un showmanship UA Theatres had in many cities they did splits on. The D-150 curved screen probably got taken out and tossed. Thanks again Rivest for the photo ad.

Thanks Steve for this fine photo. The Embassy Theatre had just been remodeled with new curtains and a great stereo surround system. Then the earthquake came and did some roof damage. This theatre could have been saved but the property owners tore It down fast almost overnight. Now It’s just a vacant lot. We need a good second run B grindhouse on Market ST these days. Bring back the Hub, Pix & Regal Theatres. The only cinema left on Market St is the semi new Cinemark Cinema 9 and they don’t even have a sign or marquee out front. The tourists have no idea a cinema is in the building at Powell & Market St. These old cinemas like the Embassy Theatre were proud to show you what they had playing on their marquee and poster cases. Thanks again for sharing the photo.

UA wrecked this nice theatre by installing a wall down the center. Now It has been returned to a big cinema downstairs and two small split theatres in the balcony. Check out this nice theatre next time you are in Santa Cruz CA. Thanks again rivest for the great memories.

Looks like a nice size theatre. Now closed because of the tragedy last night.

Thanks Cliff—Wow to see this film on the giant curved D-150 screen at this theatre must have been great!!!No more D-150 cinemas around these days.

I wonder If they had a 70mm print or did they just use the roadshow ad? No reserved seats seems to let me think It was just a 35 mm showing in stereo on a big screen. Many theatres did this, they just ran the 70mm roadshow ad that said 70mm but they never had a 70mm set up. The public was fooled.

Thanks Bob for the video still frame photo. Yes they took the old Embassy down fast almost in the middle of the night. I think the roof earthquake repairs could have took place but the owners wanted a fast way out. Now many years later It’s just a empty lot next to the new ACT Strand Theatre. The Embassy had just had a small remodel done with curtains and stereo sound and was a great place to see second movies at a cheap price. SF has no bargain run B theatres now. It was a little seedy at times with all the street people but that is what made It fun like a old big grindhouse. Much larger then the next door Strand It had a nice size CinemaScope® screen, the huge balcony was never open much. You could hear the sound of wine bottles rolling down the aisles at most all shows plus many people from the street sleeping and snoring all the time. I had to wake up many people some of the times so I could enjoy the film better. The Embassy was the place to go to catch a film you missed and you had all the inside drama going on around you. Gone are these fun movie times in San Francisco CA.

Thanks Mike for posting. I’ll have to go down and take a look. Wow looks great can’t wait to see the old sign with the neon going!!!!!Lets hope the tag people don’t attack the sign.

Thanks John for the photo. Do you have any that show the big curved D-150 screen inside? The D-150 system that UA Theatres had was such a nice presentation.

Thanks John for this great photo. UA Theatres tore this place down for $$ to build a Safeway store many years ago. If you go the property today the only thing that remains is part of the theatre outdoor fountain in the store parking lot. UA/Golden State/United CA Theatres had the nerve to book 35mm movies in mono sound most of the time and run a ad that said 70mm roadshow, this after the roadshows had played in SF in true 70mm stereo a few months before.