Loews State 4

1540 Broadway,
New York, NY 10036

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Ed Solero
Ed Solero on June 15, 2006 at 4:44 pm

B'klynJim… This is not the theater you are remembering, but a pale and cheap replacement. The Loew’s State you are referring to has its own page on CT which can be found here. That is the original and architecturally ornate Loew’s State that opened in 1921 featuring a program of vaudeville and feature films and eventually becoming one Broadway’s great roadshow palaces. You’ll find a lot of interesting history and color in the comments posted on that page.

The 4-plex theater referred to on this page was built into the basement retail space of the office tower that replaced the old theater and building (where Loew’s had its corporate headquarters for many years), which were demolished in 1987.

BrooklynJim on June 15, 2006 at 3:53 pm

Loew’s State had a great rep for their NYC premieres and for showing top first-run movies. It was glitzy and ritzy. Who could ever forget that crystal chandelier? I remember attending the opening of Brando’s “Mutiny on the Bounty” in ‘62. A decade later, the same actor had morphed explosively into a cunning Mafia don.

In the spring of ‘71, I was working for a former ambassador, a relic of the Eisenhower administration. His offices were high up in Rockefeller’s International Building, and from there I could see a movie crew at work. During lunch hour, I headed over to 5th Avenue between 51st and 52nd St. The street was closed off. There was a snow blowing machine hard at work and a bunch of colorful 1940s-style taxicabs. Best & Co., a store that had been closed for a year, had its 5th Ave. windows stocked with Christmas goods. Two young actors, who turned out to be Al Pacino and Diane Keaton, were doing their Christmas shopping in that scene.

A few days later, I watched the pair film a nighttime scene outside Radio City Music Hall where Kay and Michael spotted the headlines that Don Vito had been gunned down and he called Sonny at the mall on Long Island.

All this activity in midtown and Little Italy in lower Manhattan produced a groundswell of interest for “The Godfather.” Puzo’s book sold copies numbering in the stratosphere.

Finally, in the late spring of ‘72, it opened at the State. My boss surprisingly gave the entire staff their choice of a morning or an afternoon off to see the movie! Whattaguy!

AlexNYC on June 13, 2006 at 1:18 am

Thanks for the feedback. I was also wondering if they were using stock footage for that scene. Apparently the camera angle was from 45th Street (between Broadway & 6th Avenue)looking west. The Automat is what threw me off, the footage may have been from at least 10 years earlier.

Forrest136 on June 11, 2006 at 10:41 am

Does anyone know what is down there now?

Ron Newman
Ron Newman on June 11, 2006 at 10:32 am

If it was in 1981, you presumably saw the original Loew’s State, not this replacement.

AlexNYC on June 11, 2006 at 10:23 am

I was just watching an episode of the TV show Taxi, and they shown an exterior night scene of Manhattan in the winter (snow on ground) with Loews State in vertical white neon on the left, with the letters scrolling down. This episode was from 1981.

Is this the same Loews State? There is a sign on the left side of a Majestic Dancing, and across the street is a Florsheim shoe store, and behind that in red letter is Automat, and further behind that is at least 2 movie marquees that I can’t make out. Would this be 45th Street? and if so I don’t recall there being an Automat still in business in the 1980s. The only that I recall stillbeing in business was at 42nd Street and 3rd Avenue.

Anybody know if this is the Loews State theater, or perhaps there was another Loews State?

Forrest136 on February 27, 2006 at 7:19 am

Was down there the other nohjt! The signs are all still there, including the one outside. The cases for the posters are there but the maiin entrance doors are closed off!

Forrest136 on February 19, 2006 at 9:45 am

Whats going on in that space? Anyone know?

Ed Solero
Ed Solero on February 3, 2006 at 5:14 pm

Has anyone seen the small ads appearing in newspapers today (at least here in NYC)? “AMC welcomes Loews to the family! Combining two respected names into one.” The AMC logo with its cursive “Experience the Difference” tag appears in the lower left corner, with the familiar Loews Cineplex spotlight logo in the lower right corner.

mhvbear on February 1, 2006 at 6:18 pm

Would not be surprised if the whole lower level is turned into another high priced theme eatery for the torist that frequent Time Square. The Virgin Store seems to keep shrinking.

dave-bronx™ on February 1, 2006 at 6:06 pm

Yes, exactly! Although it’s too late now, Sloan-Kettering should have taken it for their radiation clinic and left the Beekman alone…

Mikeoaklandpark on February 1, 2006 at 3:48 pm

Maybe Clearview will ocme in and reopen the State. I know the NY Twin was closed by Loews and after a while it was reopened as Crown NY Twin. How Clearview obtained it and why I am not sure.

Mikeoaklandpark on February 1, 2006 at 3:46 pm

Maybe they feel that Loews has so much history behind it, that they may just keep that name.

theatrefan on February 1, 2006 at 3:03 pm

Here are some quotes from AMC Chairman Peter Brown which appeared in Variety:

While the merger was seen as a signpost in the wave of consolidation sweeping exhibition, AMC chief exec Peter Brown, who will lead the new company, said, “We’ve never been fixated on the bigger concept as much as we’ve been fixated on the better concept.”

Brown said current Loews theaters will continue to operate under their current name, but added, “Over time, we’ll end up with just one brand”

Anyone care to guess just which brand that will be?

Ron Newman
Ron Newman on February 1, 2006 at 12:17 pm

True, this is the newspaper that printed an exclusive front-page scoop about John Kerry picking Dick Gephardt as his running mate. There’s a good reason some stories are “exclusive” …

Ed Solero
Ed Solero on February 1, 2006 at 12:17 pm

Here’s an interesting quote from that article:

<<Bell said the venerable Loews name would gradually be phased out in favor of AMC, “though in some cases there may be an opportunity for the Loews brand to remain. It’s an evolving process that takes place over time.”>>

I guess there’s still some hope that the tradition of the Loew’s name will be honored to some degree. For AMC to do otherwise would evidence a lack of respect and appreciation for the proud history of movie exhibition, particularly in NYC. To have the Loew’s name besmirched in such a manner would be beyond the pale.

Ed Solero
Ed Solero on February 1, 2006 at 12:08 pm

The NY Post is very rarely ever about getting facts straight!

Ron Newman
Ron Newman on February 1, 2006 at 9:37 am

Today’s NY Post has an article about the closing of Loews State. The article goes into some history of Times Square movie theatres.

It quotes Ross Melnick but says that he “runs the Web site movietreasures.com”. Oops.

William on January 30, 2006 at 11:56 pm

It looks like it’s closed. I was over at the Virgin store tonight. The box office and the doors are all closed.

I heard another chain is interested in E-Walk and its not Regal. I was talking to a person at Loews before they were let go on Friday and there is somewhat of a deal on that theatre. (It’s 90%)

John Fink
John Fink on January 30, 2006 at 8:30 pm

Clearview would be a likely buyer but who wants The State with all of its problems (bad location, ect) and the fact your compeating against bigger and better theatres. Clearview probably could not afford E-Walk – it’s likely a national theater chain will grab that one (probably Regal but maybe Cinemark as they were previously interested in Loews). As for the Loews/Loew’s name – I doubt Loew’s is tradmarked anymore (Loew’s Jersey uses it, but it’s diffinatly not a Loews Cineplex Entertainment house). All this controversy about 100 Years of Loew’s is invalid, the name changed when the Loews Corporation was formed and the theaters were no longer urban palaces. Loew’s held some creadability but the Loews name holds as much nastalgic value as AMC Theaters. And most sites were poorly managed. I’m not sad to see the name go, AMC always ran a better theater if you ask me.

YMike on January 30, 2006 at 2:25 am

My guess is they will keep it as AMC/Loews for a while and then drop the Loews name after about 6 months. It will probably take that long to change the name on all the current Loews theatres to AMC.

Mikeoaklandpark on January 29, 2006 at 2:54 pm

I just went to AMC/Loews web site and it is definately not listed. Any chance Clearview or another chain would take it over? Also, I noticed the AMC web site is showing AMC/Loews,Magic JOhnson. Any chance they are keeping the Loews name?

Forrest136 on January 29, 2006 at 9:47 am

The newspaper ads are getting less and less in the movie clock ! So few theatres left!

DonRosen on January 29, 2006 at 9:42 am

How sad. The Loew’s State name on Broadway is now gone.

Forrest136 on January 28, 2006 at 10:20 am

The Theatre is now closed!