Palladium Times Square

1515 Broadway,
New York, NY 10036

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Showing 51 - 75 of 574 comments

Joe Vogel
Joe Vogel on November 16, 2015 at 3:51 pm

It’s money, Mikeoaklandpark, and the value of publicity. AEG in particular doesn’t like to leave so much as a penny on the table. They cash in on selling naming rights to companies that know every event advertisement, every review, every social media post that mentions the venue with their name on it is an advertisement for them and their products. Companies will bid each other up, and the one willing to pay the most gets its name on the venue.

Old time showmen like Marcus Lowe and William Fox built famous brands out of their own names, but modern promoters have realized they can make even more money by charging other companies for five-year piggyback rides. I believe five years is the most common term of a naming rights contract, so the names are apt to change that often unless the current contact holder is willing to pay for another five years, usually at a higher price. If some other company is willing to pay more, then it’s goodbye Best Buy Theatre and hello PlayStation Theatre.

Mikeoaklandpark on November 16, 2015 at 3:04 pm

I hate the new name. Why has this theater gone through so many name changes?

Mike (saps)
Mike (saps) on November 14, 2015 at 10:40 pm

Wow thanks a lot buddy

Joe Vogel
Joe Vogel on November 14, 2015 at 10:21 pm

I use HTML because I’m accustomed to it, but Cinema Treasures also supports Markdown code, which is much simpler. To italicize with Markdown simply put an asterisk * at the beginning of the first word you want italicized and another asterisk at the end of the last word you want italicized (or an asterisk at the beginning and end of a single word if that’s the only one you want in italics.) You can also use underscores _ the same way. Doubling either asterisks ** or underscores gives you bold type instead of italics. You can also use Markdown to make text hyperlinks, as described in this official post.

Mike (saps)
Mike (saps) on November 14, 2015 at 8:50 pm

Jo, how do you get italics into your comment?

Joe Vogel
Joe Vogel on November 14, 2015 at 12:26 pm

When it was Best Buy Theatre it was owned and/or operated by AEG Worldwide, one of the companies controlled by secretive billionaire Philip Anschutz. They haven’t updated their web site with the new name, so I don’t know if they still own it, or if they are just a bit slovenly about keeping their web site up to date.

Does the name “PlayStation Theater” (there’s no space between the words) sound to anyone else like it would be a 1970s storefront porn house? To be sure, if selling naming rights helps historic theaters to survive then I’m all for it, but oy, what a name this is.

dave-bronx™ on November 14, 2015 at 5:32 am

So who actually has the lease and operates this since Loews left? I’m sure Nokia, Best Buy and now Play Station just pay to have their name on it and have nothing to do with the operation. It looks like they sign on for five year deals.

eddie5959 on November 14, 2015 at 5:14 am

I remember going on a double date with my brother to see Star Wars at the Astor Plaza Theater in June of 1977, i think it was the 7pm showing , it was a long line i can tell you that much lol.

moviebuff82 on November 13, 2015 at 7:11 pm i heard about it on facebook. They should change the name on CT. BTW Sony used to have the naming rights to this theater when it was Sony Astor Plaza.

Mike (saps)
Mike (saps) on November 13, 2015 at 6:19 pm

I think this is called the PlayStation Theater now…

Ugh. How far can you get from “Loew’s” and “Astor” and “Plaza”

moviebuff82 on November 9, 2015 at 4:24 pm

If only a single screen theater like this one showed the new star wars movie just like the Original trilogy…remember when Star wars was reissued in 1997 the astor chose not to show it as the rival ziegfeld from cineplex odeon got the rights to show it as well as the prequels when it became a clearview due to the loews cineplex merger. If the ziegfeld closes, as it was with Loews 72nd st, then an era of single screen non-imax palaces are over…

Mikeoaklandpark on September 17, 2015 at 1:42 pm

I saw several movies here when I lived in NYC. From what I remember, Star Wars, Altered States, Superman, Raiders Of The Lost Ark and the rest I can’t remember

theatrefan on September 17, 2015 at 8:31 am

I had the pleasure of seeing 2001: A Space Odyssey here during the 70mm reissue by Warner Brothers/Turner in Dec. 2001. While the auditorium and lobby were nothing special, the picture and sound quality were both excellent. The picture was bright, sharp & the soundtrack was crystal clear as well. In a bit of a funny irony I had also seen 2010: The Year We Make Contact in Dec. 84, seventeen years prior, no where even close to the original from 1968. I can only imagine what a breathtaking experience it must have been to see 2001 originally at the Loew’s Capitol in 68.

HowardBHaas on September 16, 2015 at 3:24 pm

I will add that the auditorium was orange in color. My photos are linked but none of the auditorium as even its last days staff didn’t allow interior photos. My digital camera then wouldn’t likely have well captured the auditorium though my current camera would as evidenced by my photos of the Ziegfeld, Paris, and in other cities shared on this site.

HowardBHaas on September 16, 2015 at 1:21 pm

Unlike the Ziegfeld, there really weren’t any “surroundings” nor was the auditorium very notable in terms of visuals other than being large. It had great sightlines & great surround sound & used the curtain. It was a great presentation of movies.

Movieholic on September 16, 2015 at 12:54 pm

The only movie I saw at this theater, when it was known as the Loews Astor Plaza, was “Jade.” I literally arrived right when it was starting and had no time check out the surroundings. I only remember the screen and auditorium being large. I wish I’d seen more films here.

moviebuff82 on November 6, 2014 at 11:17 am

To many sci fi fans this was the theater to see the original Star Wars movie trilogy in Manhattan on one big screen. I always seen this theater on TV. Imagine if it still showed movies rather than be converted into a live venue for concerts and special events. Happy belated 40th to this theater and 10th for its reincarnation as its current form next year.

markp on November 6, 2014 at 6:58 am

its a bit over 10 years since this large single screen theatre bit the dust.

marklyons on November 15, 2013 at 2:10 pm

Would always go here for the big films, one of my favorites..

SAMMY5858 on September 13, 2013 at 1:53 am

I remembering when i was 21` i went on a double date to see Star Wars in July of 1977 with my brother at the Astor Plaza Theater it was a hot summer night we waited on that long line with our dates it was a very good movie for its time, the Astor Plaza was a nice movie theater, this movie was talked about for so long we had to go see it, those was the good old days and 1977 was a wild year a lot of things happen that year the black out in all big movies came out that year

BobbyS on August 8, 2013 at 8:52 pm

Thanks Tinseltoes for your BOXOFFICE. LOEWS Astor was a great place to see a picture…Nothing that large left in Chicago at present. I fear for the Zeigfeld in NY..

Bway on November 17, 2011 at 3:28 pm

Yes, I believe that is because the UA Twin is no longer in operation, so the best known name is used. If however the Rivoli was currently open, it would be titled the UA Twin.

Joe Vogel
Joe Vogel on November 16, 2011 at 4:24 pm

I think the policy is that if a theater is currently in operation, even if it has been converted into a live venue and isn’t showing movies, it will be listed by its current name, and have its movie house names as AKAs.

In the case of theaters that are gone, such as the Rivoli, if they operated under one name for most of their history and under a later name for a fairly short time, it makes sense to use the name by which the greatest number of people visiting the site would probably remember it.

Incidentally, if you want to find the Rivoli under its final name, you have to search CT with the full name United Artists Twin. Nine other currently listed houses called UA Twin can be found only under the abbreviated name. Wikipedia-style redirects would be useful.

robboehm on November 16, 2011 at 2:58 pm

Unfortunately there are a number of listings set up as, for example, UA Twin,without a clue as to where they are. But current CT logic gives you many ways of tracking down a theatre/theater.

Ed Solero
Ed Solero on November 16, 2011 at 7:53 am

There are some odd wrinkles here and there, however, Bway. You can still find the old Rivoli Theatre under its original name, rather than the awful and generic “UA Twin,” as the grand old theater was known in its final years. And thank heaven for that!