A photo showing part of the Gem Theatre’s front in 1926 can be seen on this page (my mouse has been acting up and I’m unable to do any photo editing with it.) The photo is from the May 8 issue of Universal Weekly.
The November, 1911 issue of Motography had this item about the Gem:
“The Gem theater of Oelwein, operated by Messrs. Preston and O'Brien, has been purchased by Harlan Short and Arthur Dailey, who have had wide experience in the theatrical line and will doubtless meet with success in their new undertaking, as they propose to give their patrons the best.”
That is the earliest mention of the Gem I’ve found so far, and as the house was still listed (with 250 seats) in the 1929 FDY, it had a long run. The Gem was on the FDY’s national list of important first run houses in 1920. In the 1921 FDY, both the Gem and the Orpheum made the list.
As the Gem was listed in FDYs from 1926 through 1929 with 250 seats, I’m not sure what to make of the report in the September 1, 1923 issue of Moving Picture World that manager Ted Bryant was remodeling the Gem and planned to add about 400 seats. So ambitious a project probably would have involved taking over all the ground floor space in the building, and extensive reconstruction. As the Grand Theatre with over 800 seats had opened the previous year, it’s likely Mr. Bryant was unable to get financing for his risky project. It’s clear that it was never carried out. I suspect Mr. Bryant of having been on the pipe.
Whether it was at this address or not in 1905, the Dreamland was listed at 10 E. Charles Street in the 1914-1915 American Motion Picture Directory (I overlooked the listing before because I was looking at the OCS page, which has some garbled type, not the proper scan where it is quite clear.) In 1911, the May issue of Motography said that the Dreamland had recently been sold to Messrs. W. A. and D. E. Schneider.
To add a bit more confusion, the 1911 edition of the Chicago Daily News Almanac and Year Book contained an ad for the Western Vaudeville Managers Association, and the ad lists a theater at Oelwein, but it’s called the Lyric.
In the 1926 FDY three houses are listed at Oelwein: the 250-seat Gem, the 867-seat Grand, and the 420-seat Orpheum. All three survived into 1929, but only the Grand was listed in 1930. Odds that the Orpheum became the Ritz seem pretty good to me. There is no overlap in their operation, and they were about the same size.
An Opera House at Oelwein is mentioned in Moving Picture World February 20, 1909, when a Mr. J. G. Capron of Waterloo purchased it with the intention of operating it as a vaudeville and movie house. It is mentioned again in the November 13, 1915 issue, when another new owner, A. L. Smith, converted it into a movie theater.
The origin of this opera house might have been in 1907. An item dateline Oelwein in the December 29, 1906 issue of The Improvement Bulletin said that “J. T. and J. W. Ridler will probably erect an opera house in the spring.” The March 21, 1907 issue of the same journal said “Messers. Ridler and Field have a site and are having plans prepared for the proposed opera house.”
A March 30, 1907 item reveals more, and the plans were fairly elaborate. Architect James Cox of Estherville had prepared plans for a three story brick building, 70 x 140 feet. If this particular project got built it should be quite obvious on the Sanborn map. I haven’t found any later notices to indicate if the project was completed, scaled back, or abandoned.
If completed as originally planned it would certainly have accommodated more seats than the 400 in the Ritz. It also failed to getting into the 1914-1915 American Motion Picture Directory, but the 1912-1913 Cahn guide lists a Phillips Opera House, rather small at about 510 seats including a gallery with 100, and a stage only 18 feet from footlights to the back wall and a proscenium only 10 x 22.
A notice that one George Philips had bought the old Methodist Church at Oelwein and would remodel it for use as a hall appeared in the April 6, 1907 issue of The Improvement Bulletin.
I suppose that might have been it, though a short-lived storefront nickelodeon is probably as likely at that early date. But in researching the opera house I found a projected one in 1906-07 that I think might have become the Ritz.
One early Oelwein movie house was called the Dreamland Theatre, though no house of that name (or on Charles Street) is listed in the 1914-1915 American Motion Picture Directory. The July 12, 1913 Moving Picture World features a photo of a Mr. A. W. McIntosh, who, the caption says, “…commenced his picture exhibiting career eight years ago in the Dreamland Theater, Oelwein, Iowa.” That would have been 1905, so that theater should have shown up on the 1906 map, if it still existed then, and assuming Mr. McIntosh and the caption writer both got their numbers right.
The 1914-1915 American Motion Picture Directory lists 31 S. Frederick as the location of the Gem Theatre. There is a lot of overlap in mentions of the Orpheum and Gem in trade journals, so they clearly operated at the same time. Of course that doesn’t preclude them from both having operated in this building at different times, if one or both had operated in more than one location.
The October 16, 1915 Moving Picture World mentions a house in Oelwein called the Colonial, recently purchased by a Paul R. Whitney, formerly of Albert Lea, Minnesota. It might be that the purchase didn’t go through at that time, as the June 10, 1916 issue of Motography also said that the Colonial had recently been purchased by Mr. Whitney, who planned extensive improvements.
A church of that era would be fairly likely to have been designed in a Colonial Revival style, which I think increases the chances that it would have been named the Colonial when it was converted into a theater.
This house should be marked as closed but renovating. This article from the Waverly Newspapers Group, published on September 7, 2022, is the most recent I’ve found, and notes that the project had been awarded some three quarters of a million dollars in tax credits.
A locally formed group called Movie Guys LLC which has owned the building since 2018 is in charge of the project, with plans to develop apartments on the upper floor of the building and a restaurant and a movie theater on the ground floor. The project was delayed by the pandemic, but work got underway again in 2021. I haven’t seen details about the size and configuration of the theater, and there is no information about a completion date for it, but the target for completion of the residential portion of the project is by June, 2024.
The Iowa Historical Society’s documentation for this building says its construction began in 1925 and was completed in 1926. The July 3, 1926 issue of Motion Picture News said that “[p]icture fans of Waverly, Iowa, attended the opening of the new Palace Theatre last week.” The May 8 issue of the same journal had said that the theater’s owner, M. H. Haggerman, a local attorney, would not be actively involved in the theater’s management, but had arranged the outfitting of the house through the Exhibitor’s Supply Company of Omaha.
As noted in an earlier comment, the Palace was renamed the Waverly Theatre in 1937, the year it was remodeled with plans by Mortimer Cleveland. Another remodeling took place in 1972, according to the Historical Society’s site inventory form.
The only evidence I’ve found of the Opera House showing movies is its appearance in a couple of issues of the theater industry trade journal Moving Picture World. The first was in the issue of of November 11, 1916. The item, datelined Waverly, Iowa, said “Messers. Plough and Bennett, formerly of Minneapolis, now control the opera house here.”
This house was listed under the name Nichols Theatre in at least six editions of the Cahn guides between 1903 and 1911, but not one of them gives the seating capacity of the house. Each does, however, say that “dates should read Nichols Opera House.” H. G. Nichols is listed as manager, but he appears to have been the owner of the building as well. He was mentioned in some historic publications in connection with the automobile business, and as a director of a local bank. His family was among the earliest settlers of the town. The January 5, 1918 issue of Moving Picture World says that he had disposed of his opera house at Waverly to George Moulds of Dayton, Iowa.
The various editions of Polk’s Iowa directory list the theater as the Waverly Opera House, though H. G. Nichols is listed as manager in some of them.
I didn’t phrase my earlier comment very well, so I think it’s been misunderstood. The Palace Theatre listed in the FDY’s starting in 1926 was the one across the street from this house, at 90 Bremer Avenue, built in 1925-26, now called the Waverly Palace Theatre. The Iowa State Historic Society’s Site Inventory Form for that block says that the new theater in that building was called the Palace by the newspapers while it was under construction, so there was plenty of time for the name to be sent to the FDY in time for the 1926 edition. That house was renamed the Waverly Theatre in 1937, noted in the October 4 issue of Film Daily that year.
What the absence of any other theater name than Palace from FDYs during the period 1926-1937 suggests is that when the Bremer opened in (probably) 1937, its building, despite having appeared on the 1915 Sanborn map with the notation “Moving Pictures,” had probably not been used as a theater at least since the Palace had opened across the street in 1926. I suspect that the theater space had simply been returned to retail use until someone converted it back into a theater in 1937.
As for the original name of the house during the period around 1915, the trade journals offer no clue aside from a mention in 1916 of an Opera House at Waverly, which hardly seems a likely name for a narrow storefront conversion such as this house appeared to be. None of the historic issues of the local newspapers are online, so we probably won’t be coming across any ads for it. I think we’ve reached an impasse, unless someone local manages to dig something up, or one of the newspapers gets digitized and put online.
Here is an item about the first Rosendale Community Theatre, from the January 5, 1918 Moving Picture World:
“Pathe Men Saved the Show at Roesendale. [sic]
“Kansas City, Mo.—The Kansas City Pathe office endeared itself recently to the exhibitors at Roesendale, Mo., as well as to the community. A new house costing about $12,000, owned by the business men of the community, and built as a community center, was about to be opened when it was discovered that there was an operator lacking to run the new power-driven machine. The Pathe office, hearing of this misfortune, sent Morton Van Praag, cashier, and Phillip Smith, bookkeeper, to the rescue. The opening of the big house was accomplished according to the prearranged plans, due to the willingness of the Pathe force.”
In early 1918, several theater industry trade journals, including the January 5 issue of Moving Picture World noted that the new Opera House at Rosendale, Missouri, had recently opened.
The April 12, 1924 issue of The Reel Journal said that “[a] stock company is being organized at Rosendale, Mo., to rebuild the opera house recently destroyed by fire.”
In 1938 and 1939, issues of Boxoffice mentioned an E. L. Lewellyn as a visitor to film row in Kansas City, but never gave the name of Mr. Lewellyn’s theater. The 1938 FDY lists a 400-seat house called the Rosendale Theatre, but it is closed. In 1940, FDY lists the 150-seat Airdome, in 1943 and 1945 a 150-seat house called the Community, and in 1947 and 1950 the Airdome is back again, though with 200 seats in 1947 and 220 in 1950. Small as it was (FDY lists the population as 150) Rosendale had movies at least as late as 1950,even if they were outdoors and probably seasonal.
The NRHP registration form for the Erwin Commercial Historic District says that the building partly occupied by the Peerless Theatre was built in 1903-1906 for the Erwin Mills and housed their company store, among other things. It says that the Peerless occupied the eastern portion of the building from very early in its history, but I’ve found no references to it in early trade publications.
I haven’t checked every year, but the FDY lists only the Palace at Waverly in 1926, 1928, 1929, 1936, and 1937. The house at 107 E. Bremer might have been dark, or maybe not even a theater, for many years.
In 1938 the FDY lists the Palace and a 305-seat house called the Bremer Theatre, which could have been this one. The only mention of the Bremer I’ve found in the trades is in the November 11, 1950 Boxoffice which said the house had suffered a fire “last Sunday” (which would have been November 5) and had been closed for repairs most of the week.
Film Daily of April 5, 1940 said that a new, $50,000 building was being erected at Ebensburg to Replace the Allison Circuit’s Rivoli Theatre, which had been destroyed by a fire some time earlier. A February 17 Boxoffice item about the fire said that the burned theater had been built in 1915 by a Pittsburgh steel mogul named D. E. Park.
The 1914-1915 American Motion Picture Directory lists two theaters at Patton, the Star and the Majestic. The earliest mention of the Grand I’ve found is on a list in the August 7, 1918 issue of Moving Picture World. The October 9, 1920 MPW noted that the Grand was being enlarged from 350 to 500 seats. It also says that W. A. Dinsmore was the owner of both the Grand and the Majestic.
After the Vernon Theatre was destroyed by a fire, its site became the location of a small public open space called Fridman Park. It is on the north side of Pennsylvania Avenue about 100 feet east of Crawford. Google Maps says it is at 950 Philadelphia, but that’s way off. The businesses across the street are at 910 and 914, so the theater would probably have been in the range of 911-915.
The house seen on the 1923 and 1930 Sanborns at 1002 Philadelphia must have been the one listed in 1926 and 1929 FDYs as the Russell. It’s the only theater listed those years besides Smith’s (which we know was not on Philadelphia Avenue.) The 1914-1915 American Motion Picture Directory lists two houses on Philadelphia Avenue in Barnesboro, the Pastime and the Rex. It also lists two without locations, the Gaiety and the Grand. We have the Grand listed under the town’s modern name of Northern Cambria. Gaiety is still a mystery. Perhaps a missing aka for Smith’s?
At some point, Water Street was renamed 4th Avenue– one of very many annoying street name changes in Austin. As the Paramount Theatre was built on the foundations of the Park Theatre, the address of the Park was probably the same, 125 4th Avenue NE.
This was an Ultra-Vision house, using a system developed by Wil-Kin Theater Services. In time, more than sixty Ultra-Vision theaters were opened, and as far as I know all of them were in the southeast. The system could be used with either 35 or 70mm projectors, but I think most of the houses used 35mm to keep overall costs down. Information about the system is sparse on the Internet, but as near as I can tell it uses dual projectors with their beams sent through an apparatus that blends the images seamlessly on a curved, lenticulated screen. The system was premiered at the Terrace Theater in Asheville, N.C., in 1968.
A photo showing part of the Gem Theatre’s front in 1926 can be seen on this page (my mouse has been acting up and I’m unable to do any photo editing with it.) The photo is from the May 8 issue of Universal Weekly.
The November, 1911 issue of Motography had this item about the Gem:
That is the earliest mention of the Gem I’ve found so far, and as the house was still listed (with 250 seats) in the 1929 FDY, it had a long run. The Gem was on the FDY’s national list of important first run houses in 1920. In the 1921 FDY, both the Gem and the Orpheum made the list.As the Gem was listed in FDYs from 1926 through 1929 with 250 seats, I’m not sure what to make of the report in the September 1, 1923 issue of Moving Picture World that manager Ted Bryant was remodeling the Gem and planned to add about 400 seats. So ambitious a project probably would have involved taking over all the ground floor space in the building, and extensive reconstruction. As the Grand Theatre with over 800 seats had opened the previous year, it’s likely Mr. Bryant was unable to get financing for his risky project. It’s clear that it was never carried out. I suspect Mr. Bryant of having been on the pipe.
Whether it was at this address or not in 1905, the Dreamland was listed at 10 E. Charles Street in the 1914-1915 American Motion Picture Directory (I overlooked the listing before because I was looking at the OCS page, which has some garbled type, not the proper scan where it is quite clear.) In 1911, the May issue of Motography said that the Dreamland had recently been sold to Messrs. W. A. and D. E. Schneider.
To add a bit more confusion, the 1911 edition of the Chicago Daily News Almanac and Year Book contained an ad for the Western Vaudeville Managers Association, and the ad lists a theater at Oelwein, but it’s called the Lyric.
In the 1926 FDY three houses are listed at Oelwein: the 250-seat Gem, the 867-seat Grand, and the 420-seat Orpheum. All three survived into 1929, but only the Grand was listed in 1930. Odds that the Orpheum became the Ritz seem pretty good to me. There is no overlap in their operation, and they were about the same size.
An Opera House at Oelwein is mentioned in Moving Picture World February 20, 1909, when a Mr. J. G. Capron of Waterloo purchased it with the intention of operating it as a vaudeville and movie house. It is mentioned again in the November 13, 1915 issue, when another new owner, A. L. Smith, converted it into a movie theater.
The origin of this opera house might have been in 1907. An item dateline Oelwein in the December 29, 1906 issue of The Improvement Bulletin said that “J. T. and J. W. Ridler will probably erect an opera house in the spring.” The March 21, 1907 issue of the same journal said “Messers. Ridler and Field have a site and are having plans prepared for the proposed opera house.”
A March 30, 1907 item reveals more, and the plans were fairly elaborate. Architect James Cox of Estherville had prepared plans for a three story brick building, 70 x 140 feet. If this particular project got built it should be quite obvious on the Sanborn map. I haven’t found any later notices to indicate if the project was completed, scaled back, or abandoned.
If completed as originally planned it would certainly have accommodated more seats than the 400 in the Ritz. It also failed to getting into the 1914-1915 American Motion Picture Directory, but the 1912-1913 Cahn guide lists a Phillips Opera House, rather small at about 510 seats including a gallery with 100, and a stage only 18 feet from footlights to the back wall and a proscenium only 10 x 22.
A notice that one George Philips had bought the old Methodist Church at Oelwein and would remodel it for use as a hall appeared in the April 6, 1907 issue of The Improvement Bulletin.
I suppose that might have been it, though a short-lived storefront nickelodeon is probably as likely at that early date. But in researching the opera house I found a projected one in 1906-07 that I think might have become the Ritz.
One early Oelwein movie house was called the Dreamland Theatre, though no house of that name (or on Charles Street) is listed in the 1914-1915 American Motion Picture Directory. The July 12, 1913 Moving Picture World features a photo of a Mr. A. W. McIntosh, who, the caption says, “…commenced his picture exhibiting career eight years ago in the Dreamland Theater, Oelwein, Iowa.” That would have been 1905, so that theater should have shown up on the 1906 map, if it still existed then, and assuming Mr. McIntosh and the caption writer both got their numbers right.
The 1914-1915 American Motion Picture Directory lists 31 S. Frederick as the location of the Gem Theatre. There is a lot of overlap in mentions of the Orpheum and Gem in trade journals, so they clearly operated at the same time. Of course that doesn’t preclude them from both having operated in this building at different times, if one or both had operated in more than one location.
The October 16, 1915 Moving Picture World mentions a house in Oelwein called the Colonial, recently purchased by a Paul R. Whitney, formerly of Albert Lea, Minnesota. It might be that the purchase didn’t go through at that time, as the June 10, 1916 issue of Motography also said that the Colonial had recently been purchased by Mr. Whitney, who planned extensive improvements.
A church of that era would be fairly likely to have been designed in a Colonial Revival style, which I think increases the chances that it would have been named the Colonial when it was converted into a theater.
Damn. I’ve lived in Butte County since 1986 and this is the first I’ve heard of this theater.
This house should be marked as closed but renovating. This article from the Waverly Newspapers Group, published on September 7, 2022, is the most recent I’ve found, and notes that the project had been awarded some three quarters of a million dollars in tax credits.
A locally formed group called Movie Guys LLC which has owned the building since 2018 is in charge of the project, with plans to develop apartments on the upper floor of the building and a restaurant and a movie theater on the ground floor. The project was delayed by the pandemic, but work got underway again in 2021. I haven’t seen details about the size and configuration of the theater, and there is no information about a completion date for it, but the target for completion of the residential portion of the project is by June, 2024.
The Iowa Historical Society’s documentation for this building says its construction began in 1925 and was completed in 1926. The July 3, 1926 issue of Motion Picture News said that “[p]icture fans of Waverly, Iowa, attended the opening of the new Palace Theatre last week.” The May 8 issue of the same journal had said that the theater’s owner, M. H. Haggerman, a local attorney, would not be actively involved in the theater’s management, but had arranged the outfitting of the house through the Exhibitor’s Supply Company of Omaha.
As noted in an earlier comment, the Palace was renamed the Waverly Theatre in 1937, the year it was remodeled with plans by Mortimer Cleveland. Another remodeling took place in 1972, according to the Historical Society’s site inventory form.
The only evidence I’ve found of the Opera House showing movies is its appearance in a couple of issues of the theater industry trade journal Moving Picture World. The first was in the issue of of November 11, 1916. The item, datelined Waverly, Iowa, said “Messers. Plough and Bennett, formerly of Minneapolis, now control the opera house here.”
This house was listed under the name Nichols Theatre in at least six editions of the Cahn guides between 1903 and 1911, but not one of them gives the seating capacity of the house. Each does, however, say that “dates should read Nichols Opera House.” H. G. Nichols is listed as manager, but he appears to have been the owner of the building as well. He was mentioned in some historic publications in connection with the automobile business, and as a director of a local bank. His family was among the earliest settlers of the town. The January 5, 1918 issue of Moving Picture World says that he had disposed of his opera house at Waverly to George Moulds of Dayton, Iowa.
The various editions of Polk’s Iowa directory list the theater as the Waverly Opera House, though H. G. Nichols is listed as manager in some of them.
I didn’t phrase my earlier comment very well, so I think it’s been misunderstood. The Palace Theatre listed in the FDY’s starting in 1926 was the one across the street from this house, at 90 Bremer Avenue, built in 1925-26, now called the Waverly Palace Theatre. The Iowa State Historic Society’s Site Inventory Form for that block says that the new theater in that building was called the Palace by the newspapers while it was under construction, so there was plenty of time for the name to be sent to the FDY in time for the 1926 edition. That house was renamed the Waverly Theatre in 1937, noted in the October 4 issue of Film Daily that year.
What the absence of any other theater name than Palace from FDYs during the period 1926-1937 suggests is that when the Bremer opened in (probably) 1937, its building, despite having appeared on the 1915 Sanborn map with the notation “Moving Pictures,” had probably not been used as a theater at least since the Palace had opened across the street in 1926. I suspect that the theater space had simply been returned to retail use until someone converted it back into a theater in 1937.
As for the original name of the house during the period around 1915, the trade journals offer no clue aside from a mention in 1916 of an Opera House at Waverly, which hardly seems a likely name for a narrow storefront conversion such as this house appeared to be. None of the historic issues of the local newspapers are online, so we probably won’t be coming across any ads for it. I think we’ve reached an impasse, unless someone local manages to dig something up, or one of the newspapers gets digitized and put online.
Here is an item about the first Rosendale Community Theatre, from the January 5, 1918 Moving Picture World:
In early 1918, several theater industry trade journals, including the January 5 issue of Moving Picture World noted that the new Opera House at Rosendale, Missouri, had recently opened.
The April 12, 1924 issue of The Reel Journal said that “[a] stock company is being organized at Rosendale, Mo., to rebuild the opera house recently destroyed by fire.”
In 1938 and 1939, issues of Boxoffice mentioned an E. L. Lewellyn as a visitor to film row in Kansas City, but never gave the name of Mr. Lewellyn’s theater. The 1938 FDY lists a 400-seat house called the Rosendale Theatre, but it is closed. In 1940, FDY lists the 150-seat Airdome, in 1943 and 1945 a 150-seat house called the Community, and in 1947 and 1950 the Airdome is back again, though with 200 seats in 1947 and 220 in 1950. Small as it was (FDY lists the population as 150) Rosendale had movies at least as late as 1950,even if they were outdoors and probably seasonal.
The NRHP registration form for the Erwin Commercial Historic District says that the building partly occupied by the Peerless Theatre was built in 1903-1906 for the Erwin Mills and housed their company store, among other things. It says that the Peerless occupied the eastern portion of the building from very early in its history, but I’ve found no references to it in early trade publications.
I haven’t checked every year, but the FDY lists only the Palace at Waverly in 1926, 1928, 1929, 1936, and 1937. The house at 107 E. Bremer might have been dark, or maybe not even a theater, for many years.
In 1938 the FDY lists the Palace and a 305-seat house called the Bremer Theatre, which could have been this one. The only mention of the Bremer I’ve found in the trades is in the November 11, 1950 Boxoffice which said the house had suffered a fire “last Sunday” (which would have been November 5) and had been closed for repairs most of the week.
Film Daily of April 5, 1940 said that a new, $50,000 building was being erected at Ebensburg to Replace the Allison Circuit’s Rivoli Theatre, which had been destroyed by a fire some time earlier. A February 17 Boxoffice item about the fire said that the burned theater had been built in 1915 by a Pittsburgh steel mogul named D. E. Park.
The 1914-1915 American Motion Picture Directory lists two theaters at Patton, the Star and the Majestic. The earliest mention of the Grand I’ve found is on a list in the August 7, 1918 issue of Moving Picture World. The October 9, 1920 MPW noted that the Grand was being enlarged from 350 to 500 seats. It also says that W. A. Dinsmore was the owner of both the Grand and the Majestic.
After the Vernon Theatre was destroyed by a fire, its site became the location of a small public open space called Fridman Park. It is on the north side of Pennsylvania Avenue about 100 feet east of Crawford. Google Maps says it is at 950 Philadelphia, but that’s way off. The businesses across the street are at 910 and 914, so the theater would probably have been in the range of 911-915.
The house seen on the 1923 and 1930 Sanborns at 1002 Philadelphia must have been the one listed in 1926 and 1929 FDYs as the Russell. It’s the only theater listed those years besides Smith’s (which we know was not on Philadelphia Avenue.) The 1914-1915 American Motion Picture Directory lists two houses on Philadelphia Avenue in Barnesboro, the Pastime and the Rex. It also lists two without locations, the Gaiety and the Grand. We have the Grand listed under the town’s modern name of Northern Cambria. Gaiety is still a mystery. Perhaps a missing aka for Smith’s?
The Park Theatre was listed in a 1920 Minnesota directory at 125 E. Water St. (125 4th Avenue NE.)
At some point, Water Street was renamed 4th Avenue– one of very many annoying street name changes in Austin. As the Paramount Theatre was built on the foundations of the Park Theatre, the address of the Park was probably the same, 125 4th Avenue NE.
This was an Ultra-Vision house, using a system developed by Wil-Kin Theater Services. In time, more than sixty Ultra-Vision theaters were opened, and as far as I know all of them were in the southeast. The system could be used with either 35 or 70mm projectors, but I think most of the houses used 35mm to keep overall costs down. Information about the system is sparse on the Internet, but as near as I can tell it uses dual projectors with their beams sent through an apparatus that blends the images seamlessly on a curved, lenticulated screen. The system was premiered at the Terrace Theater in Asheville, N.C., in 1968.