Here is an item from Boxoffice magazine, May 1950:
To exploit “Mrs. Mike” at the Esquire Theater, Toledo, manager Frank Manente had a touring ballyhoo appear on buses, downtown stores and hotel lobbies. An oversize book, made up by the art department with lettering on the front and back covers, was carried by a theater employee.
Here is an item from Boxoffice magazine, May 1950:
Indianapolis youngsters turned out en masse for a special morning show promoted by Frank Paul, manager of the Lyric Theater. Easy Gwynn, popular disk jockey, sponsored a stage giveaway for the kids including Peter Rabbit’s Cottontail albums and passes.
Here is an item from Boxoffice magazine, May 1950:
Don Scott, manager of the Bell Theater, Marietta GA, attracted three times his average business with a special campaign for “Dumbo” and “Saludos Amigos”. Scott posted a six-sheet on the floor of the lobby, displayed a 30-foot banner out front, bought selected radio spot time for announcements, and used heralds and tack cards to exploit the playdates. Scene mats from both pictures were planted in local newspapers.
Here is an item from Boxoffice magazine, May 1950:
John Harvard, manager of the Strand, Winder GA, got a cost-free ballyhoo and plenty of publicity on behalf of “Song of India”. He obtained two elephants from Athens where a circus was quartered and used them on the street with banners. The stunt was paid for by local merchants and squared with theater advertising.
Here is an item in Boxoffice magazine, April 1950. Maybe Tower is an aka?
Prophettstown, Ill.-The Tower here has been reopened after redecorations and renovation by the Marchesi brothers, owners. The house, built in the late 1930s, now boasts two huge modern floral patterns painted in fluorescent lacquer on the theater walls. Interior decorations were designed by Alex Claesson of Chicago, professional theater interior decorator.
There was a Liberty Theater in Plains in 1950. No opening date for the Llano is given, so it’s unknown as to whether the Liberty was an earlier incarnation or a different theater.
Here is an item from Boxoffice magazine, April 1950:
BURBANK, CALIF-The Burbank Theater, one of four showcases operated here by Charles Minor, has gone dark. Minor explains that the current business outlook does not warrant it remaining open at this time. It is a 900-seat house. Minor will continue operating the Loma, Magnolia and Major theaters.
Here is an item in Boxoffice magazine, April 1950:
POMONA, CALIF-Bob Helm has been appointed manager of the United Artists Theater, replacing Gordon Goodloe, who was transferred to the Loew’s State Theater in Los Angeles. Mr. Goodloe served three years with Fox West Coast theaters prior to his war service. He came to Pomona after his discharge in 1946, and was the first manager of the Sunkist, later the State and finally the California Theater, which was taken over by the United Artists chain, remodeled and named the United Artists. Helm had been the manager of the Capitol Theater in Glendale until his promotion.
Here is an item in Boxoffice magazine, April 1950:
SAN JOSE, CALIF-The Harvey Amusement Company has purchased the Hester Theater here from Milton and Kirk Samis. The circuit plans a $10,000 remodeling job. The building which houses the theater was sold last year for $100,000 to E.H. Emmick of San Francisco. The late Milton Samis Sr., father of Milton and Kirk, operated the theater for more than 20 years. O.B. Caldwell is the Hester’s new manager.
This item in Boxoffice magazine dated 4/29/50 may refer to the Vern:
Another shuttering was that of the Vernon-Vogue Theater in East Los Angeles by Gladys McLean. A 700-seater, it’s being closed because of lack of business.
Here is an item in Boxoffice magazine, April 1950;
Contending it is impossible to continue operations profitably in view of the film rentals he must pay, Burton Jones has closed his Helix Theater in La Mesa. He has operated the 700 seat house there for several years.
Here is an item from Boxoffice magazine, April 1950:
Warners Closes Theater; Last Batavia Unit
Warners Theaters, which last week turned over the Family Theater here to Dipson Theatrical Enterprises, has announced the closing of its other local theater, the Lafayette. It is understood that the Lafayette lease will run until July. Jacob Farber of New York owns the house. The Family and the Lafayette were the only local theaters until three years ago and have been operated by Warners for 20 years.
Here is a blurb from Boxoffice magazine in April 1950:
A group of Comanche Indians and Claude Kennedy, a federal Indian agent, were here on behalf of “Comanche Territory”, which opened at the Karlton this week. The Indians are from the Southern Plains Indian Reservation, Anadarko, Okla.
Tony Hunting, manager of the Strand, Freehold NJ, offered a Saturday morning showing of “Cinderella”. He made arrangements with the local school bus service to pick up all youngsters along the regular routes and bring them to the Strand.
Here is an item from Boxoffice magazine, May 1950:
To exploit “Mrs. Mike” at the Esquire Theater, Toledo, manager Frank Manente had a touring ballyhoo appear on buses, downtown stores and hotel lobbies. An oversize book, made up by the art department with lettering on the front and back covers, was carried by a theater employee.
Here is an item from Boxoffice magazine, May 1950:
Indianapolis youngsters turned out en masse for a special morning show promoted by Frank Paul, manager of the Lyric Theater. Easy Gwynn, popular disk jockey, sponsored a stage giveaway for the kids including Peter Rabbit’s Cottontail albums and passes.
Here is an item from Boxoffice magazine, May 1950:
Don Scott, manager of the Bell Theater, Marietta GA, attracted three times his average business with a special campaign for “Dumbo” and “Saludos Amigos”. Scott posted a six-sheet on the floor of the lobby, displayed a 30-foot banner out front, bought selected radio spot time for announcements, and used heralds and tack cards to exploit the playdates. Scene mats from both pictures were planted in local newspapers.
Here is an item from Boxoffice magazine, May 1950:
John Harvard, manager of the Strand, Winder GA, got a cost-free ballyhoo and plenty of publicity on behalf of “Song of India”. He obtained two elephants from Athens where a circus was quartered and used them on the street with banners. The stunt was paid for by local merchants and squared with theater advertising.
Style should be Pepto-Bismol.
The Horatio opened in May 1950.
Here is an item in Boxoffice magazine, April 1950:
Nathan Slepyan, manager of the Banner Theater in Chicago, has joined the Schoenstadt circuit booking department.
Here is an item in Boxoffice magazine, April 1950. Maybe Tower is an aka?
Prophettstown, Ill.-The Tower here has been reopened after redecorations and renovation by the Marchesi brothers, owners. The house, built in the late 1930s, now boasts two huge modern floral patterns painted in fluorescent lacquer on the theater walls. Interior decorations were designed by Alex Claesson of Chicago, professional theater interior decorator.
There was a Liberty Theater in Plains in 1950. No opening date for the Llano is given, so it’s unknown as to whether the Liberty was an earlier incarnation or a different theater.
Here is an item from Boxoffice magazine, April 1950:
BURBANK, CALIF-The Burbank Theater, one of four showcases operated here by Charles Minor, has gone dark. Minor explains that the current business outlook does not warrant it remaining open at this time. It is a 900-seat house. Minor will continue operating the Loma, Magnolia and Major theaters.
Here is an item in Boxoffice magazine, April 1950:
POMONA, CALIF-Bob Helm has been appointed manager of the United Artists Theater, replacing Gordon Goodloe, who was transferred to the Loew’s State Theater in Los Angeles. Mr. Goodloe served three years with Fox West Coast theaters prior to his war service. He came to Pomona after his discharge in 1946, and was the first manager of the Sunkist, later the State and finally the California Theater, which was taken over by the United Artists chain, remodeled and named the United Artists. Helm had been the manager of the Capitol Theater in Glendale until his promotion.
Here is an item in Boxoffice magazine, April 1950:
SAN JOSE, CALIF-The Harvey Amusement Company has purchased the Hester Theater here from Milton and Kirk Samis. The circuit plans a $10,000 remodeling job. The building which houses the theater was sold last year for $100,000 to E.H. Emmick of San Francisco. The late Milton Samis Sr., father of Milton and Kirk, operated the theater for more than 20 years. O.B. Caldwell is the Hester’s new manager.
Here is an item in Boxoffice magazine, April 1950:
CAMAS-New carpeting in the lobby and aisles of the Liberty Theater is the first step in a modernization program inaugurated by manager George Hubbard.
This item in Boxoffice magazine dated 4/29/50 may refer to the Vern:
Another shuttering was that of the Vernon-Vogue Theater in East Los Angeles by Gladys McLean. A 700-seater, it’s being closed because of lack of business.
Here is an item in Boxoffice magazine, April 1950;
Contending it is impossible to continue operations profitably in view of the film rentals he must pay, Burton Jones has closed his Helix Theater in La Mesa. He has operated the 700 seat house there for several years.
Here is an item in Boxoffice magazine, April 1950:
Death came to another veteran southland exhibitor, George Bromley, 56, former operator of the Victoria and Campus theaters.
The Victor was renamed the Rainbow in April 1950, according to an item in Boxoffice magazine at that time:
Joe Rankine Jr. has opened his remodeled Rainbow Theater, formerly the Victor, on the Pike at Long Beach.
South Theater should be an AKA, per the post of 7/31/08.
Here is an item from Boxoffice magazine, April 1950:
Warners Closes Theater; Last Batavia Unit
Warners Theaters, which last week turned over the Family Theater here to Dipson Theatrical Enterprises, has announced the closing of its other local theater, the Lafayette. It is understood that the Lafayette lease will run until July. Jacob Farber of New York owns the house. The Family and the Lafayette were the only local theaters until three years ago and have been operated by Warners for 20 years.
Here is a blurb from Boxoffice magazine, April 1950:
Larry Mackay, former manager of the Arcadia, has been named manager of Harry Chertcoff’s new King Theater in Lancaster.
Here is a blurb from Boxoffice magazine, April 1950:
Harry Waxmann is remodeling his Hollywood Theater in Atlantic City, so that the house will be in tip-top condition when the summer season begins.
You’re not thinking outside the box, or maybe the pole in this case.
Here is a blurb from Boxoffice magazine, April 1950:
Robert Kessler, manager of S-W’s Benn Theater, following a successful “Miss Sunshine” contest, is getting ready to set up his annual baby contest.
Here is a blurb from Boxoffice magazine in April 1950:
A group of Comanche Indians and Claude Kennedy, a federal Indian agent, were here on behalf of “Comanche Territory”, which opened at the Karlton this week. The Indians are from the Southern Plains Indian Reservation, Anadarko, Okla.
From Boxoffice magazine, April 1950:
Tony Hunting, manager of the Strand, Freehold NJ, offered a Saturday morning showing of “Cinderella”. He made arrangements with the local school bus service to pick up all youngsters along the regular routes and bring them to the Strand.