Broadway Theatre

1681 Broadway,
New York, NY 10019

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CSWalczak on April 11, 2011 at 11:22 am

The page for the Broadway Theatre in Roland Lataille’s database of Cinerama theaters has a picture of the ground floor booths for Cinerama at the Broadway. Considering that the center booth shows only a single projection port, my guess would be that the high booth was used for the prologue. See

Ed Solero
Ed Solero on April 11, 2011 at 10:30 am

Back on Feb 19, 2010, Ret. AKC(NAC) Bob Jensen answered a question regarding Cinerama presentation that I had posed 4 years earlier. I would now like to take this opportunity, more than a year AFTER that response, to say “Many thanks, Sir!”

And re-register for notifications on this page, while I’m at it.

Brad Smith
Brad Smith on February 11, 2011 at 8:29 pm

This photograph of the B.S. Moss Broadway Theatre was taken in 1931 by George Mann of the comedy dance team, Barto and Mann.

Bway on August 28, 2010 at 4:13 pm

Here’s the link:

View link

Bway on August 28, 2010 at 4:12 pm

Here’s a very early photo of the Colony Theater

Al Alvarez
Al Alvarez on July 6, 2010 at 7:15 am

“Fantasia”, longest run in the history of talking pictures:

View link

HowardBHaas on May 27, 2010 at 6:48 pm

Interior & exterior photos, including historic ones:

Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois
Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois on February 19, 2010 at 6:59 pm

Ed Solero-

I don’t think your question of Jan 10, 2006 was ever answered.

“for the CINERAMA exhibition, did they use the high projection booth? Or did they build a booth at the rear of the orchestra?”

Here’s the answer, over 4 years later!

They actually built 3 booths at the rear of the orchestra.

This causes me to want to know, did they use the high projection booth for the black and white, standard film, Lowell Thomas Prologue or the Bravo Booth?

Bill Huelbig
Bill Huelbig on February 18, 2010 at 7:53 am

I’m with AGR on this. In 1996 a Dayton, Ohio theater installed Cinerama for what was supposed to be a two-week run. It wound up running for more than three years (weekends only). I realize NYC has more tourist attractions than Dayton, but still … :) And Cinerama still draws crowds in LA whenever it is shown there.

AGRoura on February 18, 2010 at 6:05 am

It’s a shame NYC does not have a Cinerama theater like LA and Seattle. It would be a big tourism attraction.

Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois
Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois on February 18, 2010 at 4:52 am

A few more details on CINERAMA at the Broadway.

This, of course, was a 3-strip CINERAMA location.

It had a 146 degree LOUVERED, 78 ft by 26 ft, screen!

The first CINERAMA movie, THIS IS CINERAMA, had it’s World Premiere at the Broadway on Tuesday, September 30, 1952. It ran for 35 weeks, till Thursday, June, 4 1953!

THIS IS CINERAMA then transfered to the Warner Theater, on Friday, June 5, 1953 and ran for another 88 weeks!

This means THIS IS CINERAMA had a 123 week run (THAT’S ALMOST 2 YEARS AND 5 MONTHS!), the longest running movie engagement in the history on New York City!

“Ladies and Gentlemen, THIS IS CINERAMA!” Lowell Thomas, September 30, 1952

Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois
Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois on February 13, 2010 at 6:21 pm

Skinner Organ Company of Boston, Massachusetts installed a pipe organ in the Broadway/Colony Theater in 1924. It was Opus 485, a 4 Manual/32 Rank with 2,153 pipes. I know it was played by George Brock in 1927 and that’s the last thing I can find out about the organ. Anyone know what happened to this organ after that?

squirestone on September 7, 2009 at 9:51 pm

Oops, forgot to mention a date: c 1926

squirestone on September 7, 2009 at 9:50 pm

My grandmother “performed” as a lingerie model/dancer? in a/the Parisian Lingerie Revue. The first production was presented before the movie “Devil’s Island” with Pauline Frederick, and the second edition of the revue played before a production of “Oh Baby”, a play with Graham McNamee, a few weeks later. I’m writing about her experiences on Broadway and am looking for more info on this time period and these particular performances. If anyone’s interested, I can post playbill and ads for these shows.

ERD on March 30, 2009 at 7:49 pm

Plenty of showmanship and style in that program. Makes you want to attend that theatre. I appreciate S. Porridge letting us see it.

sporridge on November 6, 2008 at 7:55 pm

Link to a 1927 program from the Colony:

View link

Visited the Broadway in 2003 to see Baz Luhrmann’s “La Boheme” — thanks to all for filling in the history and various aliases.

edblank on May 28, 2008 at 6:30 am

Thanks, Warren. Never saw that marquee before. I love the old ones, with the individually-placed letters. I was always intrigued when moviehouses outside New York used the names of actors who weren’t necessarily the top-billed ones, violating the contractual billing, so to speak, to favor a hometown actor, a singer who was at a local nightclub, etc.
But I did like the Broadway Theatre’s script-like marquee from the 1980s and 1990s.

edblank on May 27, 2008 at 6:37 pm

As a Broadway theater during the past few decades, the Broadway had one of the best marquees in Manhattan. No more. Does the city prevent theaters from maintaining old-style marquees or is the theater owners who keep shrinking them or replacing them with nondescipt new marquees?

Al Alvarez
Al Alvarez on February 17, 2008 at 8:30 am

Nana Mouskouri 1977

You forgot Nana Mouskouri in 1977 or credit to IBDB.COM.

Al Alvarez
Al Alvarez on February 16, 2008 at 1:43 pm

The Broadway/Colony showcased Vaudeville in the thirties and has presented some non-play stage shows since, such as Robin William and Elvis Costello performing live.

Ed Solero
Ed Solero on May 15, 2006 at 5:33 am

The photos I posted in January are now located in this Broadway Theater album, now that I’ve reorganized my photobucket album.

William on April 21, 2006 at 5:39 am

here is the theatre’s name timeline.
The B.S. Moss’s Colony Theatre opened on Dec. 25th, 1924.
Universal’s Colony Theatre reopened Feb. 7th, 1926, Film.
B.S. Moss’s Broadway Theatre reopened Dec. 8th, 1930, Film.
Earl Carroll’s Broadway Theatre reopened Sept. 27th, 1932, Legit.
Broadway Theatre reopened Dec. 26th, 1932, Vaudeville house.
B.S. Moss’s Broadway Theatre reopened Oct. 12th, 1935, Film.
Cine Roma 1937, Film.
Broadway Theatre 1939, Film

The B.S. Moss stands for Benjamin S. Moss, who was a theatre owner and operator. The Shubert’s bought the house in 1939.

William on April 21, 2006 at 5:12 am

The Broadway Theatre was also known as Cine Roma back in 1937, it showed Italian films.